A Celebrity Stylist Champions This Beloved Brand for All Hair Types

      Art exists in various forms, and at Who What Wear, we strive to highlight the creativity found within the fashion and beauty sectors. Often overlooked, the most imaginative figures are the hairstylists and makeup artists responsible for every fashion week presentation, brand campaign, and editorial shoot. One hairstylist I frequently turn to for inspiration is Joey George. In my opinion, he is one of the industry's best-kept secrets. His exceptional skill with different hair textures and his capacity to create visually captivating hair art position him as a significant talent. He has expertly styled celebrities like Chloë Sevigny, Taylor Russell, and Nara Smith, and his runway creations are just as striking.

      "During my entire youth, I immersed myself in performing arts, theater, and contemporary art," George explained. "My interest in character development led me to pursue hairdressing. My work blends classical hairdressing techniques with contemporary art. I document both the artistry of hairdressing and the varied identities that accompany it. I cherish connecting with people, and every day offers a unique experience."

      At the beginning of his journey, George graduated from the Aveda Institute in SoHo and began working as an assistant for the legendary hairstylist Oribe Canales. He still praises Oribe products for all hair types. Above everything, George values individuality, and his top styling tip is to get a haircut that matches your personality. "[A cut] that showcases personality and individuality," he notes. "I [also] always suggest haircare products that nourish and enhance the scalp to promote healthy hair growth."

      George shared insights into his styling kit and his go-to products for shoots, runway shows, and events. Below are his favorites, which include a highly regarded brand he recommends for every hair type.

      **Shu Uemura**

      Ultimate Reset Shampoo for Very Damaged Hair

      This gentle shampoo for dry, damaged hair is a favorite of George's. It repairs and nourishes with Japanese rice extract while bolstering hair strength.

      **Shu Uemura**

      Ultimate Reset Hair Mask for Very Damaged Hair

      For more intense hydration, this hair mask is another essential George always has on hand. It repairs and revitalizes hair's natural shine, preventing breakage and enhancing elasticity.

      **Oribe**

      Royal Blowout Heat Styling Spray

      George’s preferred heat-styling spray is Oribe's outstanding formula. It imparts shine, softness, and polish while safeguarding hair from heat damage, featuring ingredients like rose-hip fruit oil and Oribe's unique complex that protects hair from environmental harm.

      According to George, this gel-oil formula is ideal for defining curls without making them greasy or crunchy.

      **Davines**

      Oi All in One Hair Milk

      George is a fan of everything from Davines' Oi line. "[It] smells amazing and feels wonderful in the hair!" This hair milk is a lightweight leave-in moisturizing spray that controls frizz, hydrates, and provides heat protection.

      **Virtue**

      Frizz Block Humidity Proof Smoothing Spray

      This lightweight humidity spray is excellent for keeping styles in place and is one of George's favorites. It also defends hair against UV damage while combating humidity for up to 72 hours.

      **Act+Acre**

      2% Stem Cell H-2 Grow Complex Scalp Serum

      George is an admirer of the entire stem cell line from Act+Acre. This scalp serum promotes thicker, fuller hair by utilizing a blend of stem cells to protect follicles from damage.

      He highly recommends this duo from Blu and Green Beauty—a dry shampoo and texture dust set. "One refreshes and one provides a gritty ‘cool girl’ texture," he explains.

      **Mason Pearson**

      Popular Mix Wooden Brush

      While Mason Pearson hairbrushes are quite expensive, George believes they are worth the investment. He prefers the wooden variety for all hair types.

      **PATTERN by Tracee Ellis Ross**

      Palo Santo Curl Mousse for Curls & Coils

      Although designed for curly and coily textures, George finds this curl mousse effective for all hair types on set. It is lightweight while enhancing volume and moisture in the hair without compromising hold.

      **Crown Affair**

      The Texturizing Air Dry Hair Mousse

      "I purchased Crown Affair's Texturizing Air Dry Mousse and loved its application and finish for natural curls that shouldn’t look overly styled or too product-heavy. This is ideal for contemporary fashion brands that prefer models to look authentically natural," — George.

      **Pure O**

      Natural Neatbraid Beauty Professional Conditioning Shining Gel 16 Oz

      This protein-rich gel adds shine and definition without crunchiness or flaking. George always keeps it on hand for any assignment.