Having this haircare brand in your shower is the ultimate indicator of prestige—here are 7 products I use and assess.

      When discussing top-notch haircare, particularly the best shampoos, conditioners, hair oils, and hair masks, I consistently recommend the trendy haircare brand Ouai. Established in 2016 by renowned celebrity hairstylist Jen Atkin, this brand not only boasts stylish packaging but also provides remarkable results every time. Ouai is known for its sleek, minimalistic design, sophisticated fragrances, and effective formulations, ensuring you’ll find it in the bathrooms of fashion insiders. As a beauty editor, I have used the brand for years and always return to specific products that are unbeatable. Curious to know more? Below, I've compiled a list of the finest Ouai hair products that I've personally tested. If you’ve been considering trying the brand, consider this your cue to read on for my top picks.

      **The Best Ouai Hair Products, Tried & Tested**

      - **Best overall product:** Ouai Detox Shampoo, £28

      - **Best for curly hair:** Ouai Curl Crème, £28

      - **Best scented product:** Ouai St Barts Hair and Body Mist, £26

      - **Best nourishing product:** Ouai Thick Hair Treatment Masque, £34

      1. **Ouai Detox Shampoo**

       - **Best for:** Eliminating product build-up

      This is, without doubt, the top Ouai product of all time. I've dedicated an entire feature to the Ouai Detox Shampoo because I adore it so much. I wash my hair infrequently (about once or twice a week), which can lead to significant product build-up, but this shampoo efficiently cleanses my roots without stripping my hair. Its formulation includes apple cider vinegar, which helps remove excess oils and impurities, leaving my hair feeling incredibly fresh. While it might be a bit too drying for daily use, once a week is perfect. I like to follow it with a nourishing conditioner or hair mask, and my hair always feels amazing afterward.

       - **Pros:** Removes product build-up; has a pleasant scent.

       - **Cons:** May be too strong for everyday use.

      2. **Ouai St Barts Hair and Body Mist**

       - **Best for:** Pleasantly scented hair

       - One of the things Ouai is praised for is its delightful range of fragrances, and this hair and body mist is no exception. It might just be the ideal summer scent I’ve encountered, reminiscent of a tropical paradise with notes of dragon fruit, orange blossom, tuberose, and musk. I always receive compliments whenever I use it. The formula is gentle enough for both hair and body, and while it doesn’t last super long, the spray bottle is convenient to carry in your bag for refreshing your scent throughout the day.

       - **Pros:** Amazingly fragrant; applicable on both body and hair.

       - **Cons:** Not particularly long-lasting.

      3. **Ouai Curl Crème**

       - **Best for:** Defined curls

      

      As someone with naturally wavy hair, I struggle to find creams that define my texture without making my hair feel heavy or sticky. However, since incorporating this into my routine, I’ve fallen in love with it. Despite its creamy, thick texture, a small amount is sufficient to achieve results. My ends always feel hydrated, and I’m left with gorgeous beachy waves that I’ve previously found challenging to create.

       - **Pros:** Hydrating formula; defines hair texture.

       - **Cons:** A little product goes a long way, so avoid overusing.

      4. **Ouai Hair Oil**

       - **Best for:** Salon-like shine

      

      If you’re looking for shiny ends, let me introduce you to Ouai's hair oil. I’m a big fan of hair oils and have tried many, but this is among my favorites. My ends tend to be a bit damaged from heat styling and bleaching, but this oil makes them feel luxuriously soft and provides the glossy finish that is often elusive for me. You can also get the hair oil in the signature St Barts scent, which I love to combine with the body mist for additional compliments.

       - **Pros:** Adds shine; softens ends.

       - **Cons:** May weigh down finer hair types.

      5. **Ouai Thick Hair Treatment Masque**

       - **Best for:** Nourishing treatment

      

      I have hair that knots easily, and if you can relate, this nourishing hair mask from Ouai is a must-try. I always choose the thick hair version, but there's also a fine to medium option available. Use it as you would any hair mask (leave on for five minutes post-cleansing), and watch as your ends become soft and manageable right before your eyes—thanks to a nourishing blend of almond oil, macadamia oil, olive oil, and shea butter.

       - **Pros:** Extremely nourishing; stylish packaging.

       - **Cons:** Finer hair types should opt for the fine to medium version.

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