I’ve Been Using Red Lipstick Incorrectly for 15 Years—A Model and Actress Completely Revamped My Entire Routine.

      (Image credit: Sephora; Nordstrom) The Lineup is a monthly feature that offers an insightful glimpse into the beauty favorites of the most coveted experts and tastemakers in the industry. Prepare for an exclusive look at all the essential products that play a crucial role in their lives. A red lip is simply perfect for Denise Vasi. Browse her Instagram or visit Maed's website, and you'll see: no one rocks a shade of red like the model, actress, and beauty entrepreneur. I would venture to say that Vasi herself agrees, as she insists that no look is complete without a touch of lip color. "[Lips] are such an expressive part of who we are, and enhancing them instantly alters my entire vibe," she tells Who What Wear.

      However, achieving enhancement requires more than just precise application. Proper skin preparation is essential for an impressive bold red—something Vasi learned early on in her modeling and acting career. "Applying lipstick on dry, flaky lips will prevent even the best formula from sitting evenly or lasting as long as it should," she explains. (And Vasi knows how to ensure long-lasting lip color, having experienced plenty of long shooting days since joining Ford Models at the age of 12.) Your lip skin is delicate, like the rest of your face, so it’s essential to care for it just as you would any other part of your skin. You wouldn't apply makeup without ensuring a clean, hydrated base, right? Therefore, an exfoliate-treat-moisturize routine is crucial before even considering lipstick.

      Vasi observes, "Lips felt like an afterthought in beauty. The emphasis was on appearance rather than care. While the category has grown, my vision has always been to develop something more comprehensive—a complete system that treats lips with the same care as skincare." This led to the creation of Maed—her sophisticated lip care and color line. At the core of the brand is a ritual that includes an exfoliating lip scrub, a silky lip serum, and, of course, richly pigmented lip products: a trio of tinted balms and a universally flattering matte liquid lipstick. The formulas are both nourishing and luxurious, which likely explains why the collection has quickly become a best-seller at Sephora since its launch in August.

      (Image credit: Courtesy of Denise Vasi) Vasi's sought-after liquid lipstick is designed to complement every skin tone. Still, when finding your unique shade, the red lip enthusiast has several essential tips to keep in mind. "Always test in natural light to see how the shade truly interacts with your skin. Pay attention to the applicator since precision is critical with red lipstick," she recommends. "The formula is also important. Look for one that feels comfortable and won’t dehydrate or chap your lips." As mentioned, exfoliating beforehand ensures a smooth, even application—but be cautious of trendy, time-saving hacks.

      "The most common mistake I see, which makes me cringe, is people brushing their lips with a toothbrush," Vasi says. "Everyone should stop sharing this 'tip' immediately. It's harmful to your lips. A toothbrush can create tiny micro-tears that weaken the lip barrier. Even if you don't see or feel any damage, it results in increased dryness, irritation, and eventually chapped lips." (As someone who often relied on the infamous toothbrush tip, my mind is officially blown.) A gentle scrub is the most advisable option, and you can find Vasi's personal recommendation below, along with 19 other beauty essentials.

      banu

      Sulfur Spot Treatment

      "Apply a thick layer and let it work overnight. I love that it visibly reduces pimples, calms redness, and alleviates discomfort without over-drying or irritating the skin like most spot treatments do."

      Highbrow Hippie

      Root Replenish Active Growth Serum

      "Worth every penny, this serum was created by celebrity colorist Kadi Lee, who collaborates with some of Hollywood's most iconic women (so you know it's effective!). I love massaging it into my scalp and edges a few times a week. If additional hydration and growth support are what you need, this is a worthwhile investment."

      "This is the single product I keep everywhere—in my car, purse, makeup bag, bathroom vanity, and nightstand. I use it in the morning, beneath lipstick during the day, and as an overnight mask. Powered by our Maed BioActive Complex, it doesn’t merely rest on the surface; it actively repairs and supports the lip barrier. The cooling gold metal applicator feels luxurious."

      OUI the People

      Featherweight Hydrating Body Gloss Oil

      "My post-shower routine always includes this lightweight body gloss. I apply it while my skin is still damp, and it absorbs instantly without any greasiness."

      MAED

      Reset Hydrating Line-Filling Lip Serum Treatment

      "This is the product that beauty insiders can’t stop raving about. I apply it before