I Just Want to Be a Trendy Girl This Fall, so I'm Shopping These 7 IYKYK Brands at Nordstrom.
The fashion industry typically buzzes with excitement for fall attire, offering a chance for fashion enthusiasts to exhibit their layering prowess and don their coziest sweaters. However, as the initial thrill fades, everyday fall dressing can feel daunting. The perpetual layering, occasionally clumsy fits, and often muted color schemes can complicate the creation of standout outfits day after day. To cultivate an air of effortless style, my top recommendation is to explore emerging brands. The creators behind these brands prioritize creativity and self-expression over fleeting trends—two of my greatest passions in fashion. Emerging labels often pioneer trends, particularly among Gen Z. As a member of that generation, I tend to shop small for items that make me feel like the trendiest girl in New York City. I’m not one to keep secrets, so I'm eager to share with other aspiring cool girls worldwide the “if you know, you know” brands available at Nordstrom. Scroll down to discover stylish, fall-appropriate pieces to enhance your wardrobe.
**Loulou de Saison**
Founded by Chloé Harrouche, Loulou de Saison aims to empower women by infusing confidence into its clothing. The brand's offerings range from bold, statement tops to everyday high-quality basics.
- Raven Mercerized Wool & Yak Hair Blend Sweater
- Bruzzi Oversize Wool & Cashmere Sweater
- Zaro Short Sleeve Fringe Top
- Arman Oversize Cotton Mini Sweater Dress
- Tiha Long Sleeve Wool & Cashmere Polo Sweater
**Haikure**
Founded in 2011, this Italian denim brand emphasizes purity and innovative thinking. Named after the Japanese term for a short poem, Haikure promotes a connection to nature and simplicity, crafting timeless pieces that are aware of ever-shifting trends.
- Belty Fur Denim Shirt Jacket
- Star Denim Stripe Lambskin Leather Pants
- Vicky Alpaca & Wool Blend Rib Polo
- Tiff Alpaca Blend Sweater
- Bibi Crystal Embellished Balloon Leg Jeans
**Julie Kegels**
Launched in 2024, this eponymous brand exemplifies elegance. Combining whimsical elements with structured tailoring, Julie Kegels has quickly established itself. The designer often draws from memories, translating them into her clothing.
- Billy Mixed Media Crop Wool Blazer
- Duany Plaid Wool Gabardine Dress
- Po Wood Print Straight Leg Pants
- Salome Asymmetric Wool Blend Wrap Skirt
- Johanna J.k. Finance Label Jersey Pencil Skirt
**Lié Studio**
Founded in Copenhagen in 2021 by sisters Amalie and Cecilie Moosgaard, Lié Studio offers versatile jewelry pieces that are colorful, playful, and chic simultaneously. For a cool look this fall, consider this whimsical jewelry that’s suitable for any occasion.
- The Louise Drop Earrings
- The Frida Hair Pin
- The Liv Bracelet
- The Steffie Earrings
- The Caroline Drop Earrings
**Sandy Liang**
Those in the know recognize that Sandy Liang is nearly transitioning from "emerging" to established status. For those searching for unique pieces, the brand plays with themes of girlhood, featuring bows, pinks, and occasionally subversive items, though it frequently offers a fun and wholesome interpretation of young girls’ favorites.
- Sienna Taffeta Anorak
- Sorano Bow Embroidered Wide Leg Camo Cargo Pants
- Ascher Jacquard Quarter Zip Top
- Monyo Bow Hoop Earrings
**Damson Madder**
Founded by Emma Hill in 2020, Damson Madder is rooted in sustainable practices and responsible production. It’s steadily gaining popularity within the fashion community for its playful prints and unique takes on classic designs.
- Stripe Beanie
- Finella Asymmetric Denim Shirt Jacket
- Joanie Bomber Jacket
- Sienna Stripe Long Sleeve Organic Cotton Dress
- Pearl Convertible Hooded Puffer Jacket
**YanYan**
Created by former Rag & Bone Director of Knitwear Phyllis Chan and designer Suzzie Chung, YanYan stands out as an exceptional newcomer in knitwear. Its mixed patterns, distinctive cuts, and intentional imperfections are perfect for those aiming to achieve a stylish look this fall.
- Borlor Checkerboard Wool Cardigan
- Borlor A-Line Knit Wool Midi Skirt
- Netty Gusset Lambswool Blend Sweater
- Softi Oversize Stripe Wool Blend Pants
- Daisy Colorblock Lambswool A-Line Maxi Skirt
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I Just Want to Be a Trendy Girl This Fall, so I'm Shopping These 7 IYKYK Brands at Nordstrom.
Want to find stylish new brands for your fall shopping? Check out these seven up-and-coming brands at Nordstrom. Explore them and shop now.