What Gen Z’s Trendiest Editors, Stylists, and Creatives Are Giving (and Receiving) This Holiday Season

      Gen Z Says is a bimonthly column that showcases the latest trends in fashion and beauty from the perspective of Who What Wear's own Gen Z editors. Readers can look forward to insights on the upcoming generation of trendsetters, burgeoning designers, and shopping and style decisions directly from the influencers shaping current trends. There’s a unique charm in asking Gen Z’s most fashionable and in-the-know tastemakers what they truly desire for the holidays. Their wishes aren't dictated by best-selling items or last-minute buying spurts; rather, they focus on objects—be it beautiful, innovative, practical, or simply fun—that genuinely bring joy to those redefining contemporary culture. This is the core idea behind this year's Gen Z gift guide: a carefully curated selection from the editors, stylists, creatives, and digital polymaths defining our generation's tastes, each presenting a unique vision, craft, or aesthetic approach.

      What surfaced from these discussions is a refreshingly thoughtful take on gifting. Our selections are not about unnecessary abundance but are rooted in consideration, enjoyment, and the small luxuries that enhance everyday life. Whether it's a velvet eye mask for the friend dedicated to their sleep routine, a trendy hairbrush for reviving post-commute hair, a gadget aimed at tackling excessive screen time, or suggestions for charitable organizations deserving of meaningful year-end donations. Indulgences are included as well, like an upgraded engagement ring, the ultimate trendy phone case, and a much-loved lip gloss we can't seem to get enough of.

      Having been gift givers our entire lives, we've come to recognize that the most meaningful gifts come from a place of intention rather than impulse. We hope that these curated, heartfelt suggestions will inspire your holiday gifting, whether you're shopping for Gen Z friends, colleagues, family members, or even treating yourself (which is certainly warranted).

      **Ella Emhoff**

      Ella Emhoff is a multidisciplinary creative from Brooklyn, celebrated for her innovative knitwear, playful design style, and increasing influence in both the fashion and art spheres. As a model, designer, and visual artist, she offers a distinct, craft-focused view of modern style, influencing discussions on individuality and the future of independent fashion. Emhoff also founded Soft Hands Craft Club.

      I often feel substantial pressure during the holiday gift-giving season—balancing expectations to surpass previous years while stressing about making the right choices. This year, my emphasis is on gifts that promote health and wellness, mixed with items from my favorite independent brands. The last thing my loved ones need is more clutter, particularly impractical items. I aim to make thoughtful purchases, genuinely assessing whether an item will positively impact someone’s everyday life.

      I usually favor handmade gifts, but I acknowledge that it may not be feasible for everyone. Therefore, I always suggest seeking out the crafty individuals in your circle to lend a hand.

      I adore all of Makena [Andros]'s unique creations, but I was particularly thrilled with her recent launch of a basic cotton sweater. I’m always on the lookout for cotton knitwear (I tend to run hot, and wool can be stifling), so this is very high on my wish list.

      **Bailey Hikawa**

      Geta Phone Case in Vermillion

      I know this may look a bit outlandish—just hear me out. Bailey [Hikawa] gifted me this phone case years ago, and I tried it on my phone just for fun. I didn't remove it for three years until I upgraded my device. It fits comfortably in your hand. I could say many things about the greatness of this case, but the highest praise I can give is that it survived a fall from a cliff without a scratch.

      My good friend Danya persuaded all of us to try this app blocker to help refocus our lives, and it truly lives up to its promise. Once you move past the existential anxiety of needing something like this to detach from our phones, it turns out to be a great product and a fantastic gift.

      **City Harvest**

      One-Time Donation

      One of the most meaningful gifts you can offer during the holiday season is assistance to others. Many individuals face food insecurity with inconsistent support from authorities. Numerous organizations have stepped up to ensure people have access to food and healthier lifestyles. This is one of my favorite New York-based organizations, along with One Love Community Fridge.

      **PJ Middleton**

      PJ Middleton is the founder of Peej PR, a bespoke digital communications agency based in New York. Middleton also writes Prêt-à-Peej, her Substack newsletter that adeptly combines industry insights, personal viewpoints, and fashion commentary with styling tips. I am particularly thankful this holiday season, which has me reflecting on gifts that truly enhance daily life. I’m attracted to thoughtful upgrades, the small luxuries that make the ordinary extraordinary. At the top of my list this year (for giving or receiving) are a timeless clutch, my essential basics, and beauty products I can’t