I Can't Stop Collecting "Wealthy" Hair Inspiration Pics Right Now—9 Shades That Seem So Stylish for Winter

      Few things can spark a visit to the hair salon as quickly as a popular hair color trend. Haircuts can seem overly permanent, and figuring out hairstyles can be challenging on your own—but changing your hair color? That's simple to achieve (and undeniably exciting). There’s nothing quite like trying out a new shade to reveal an entirely different persona, and winter is the perfect season for this transformation. Consider the scenario: shorter days and longer nights can feel gloomy, but sporting a fresh new hairstyle is one of the fastest ways to uplift your mood. You’ll want to go out and be seen (thus breaking out of hibernation mode) and will be more inclined to make plans with friends. (Am I over-therapizing you?) What I'm suggesting is that exploring a new color is genuinely enjoyable—and the wonderful thing about the most popular shades this winter is that they appear quite natural (making them easy to do at home).

      From Hailey Bieber’s golden brown waves to Ciara’s glazed taupe highlights, experts describe this winter's color palette as consistently "rich." "This winter focuses on rich, cozy tones," celebrity hairstylist Naeemah Lafond previously mentioned to Who What Wear. "Chocolate browns and deep, moody reds will be everywhere," she added. Celebrity stylists Becca Raziuddin and Olivia Casanova have also noted the gradual rise of "old-money" hair colors, highlighting coffee browns, warm honey blondes, and more subdued tones trending this winter. Below is a closer look at nine shades that are becoming increasingly popular as the temperatures drop.

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      Gilded Brown

      Casanova identifies "golden brown" as one of her top picks for winter 2025. Bieber's hair, which alternates between blonde and brown, hits the sweet spot with this gilded tone, appearing gold in some lights thanks to a clever, delicate scattering of highlights. The hairstylist describes this look as "versatile, customizable, and relatively low maintenance," adding a radiant glow to medium-brown hair rather than stark highlights. If you're a brunette considering highlights, this warm variant is the perfect option.

      Shop the Trend:

      Davines Alchemic Shampoo for Chocolate Tones

      Casanova suggests this color-enhancing shampoo for brown shades. "It’s a gentle, pigment-depositing shampoo and conditioner that really helps keep the color rich and vibrant between salon visits," she explains.

      Raziuddin highlights this hair oil for anyone post-dye. "[It's] ideal for sealing in moisture, adding shine, and protecting hair from heat and winter dryness (especially after coloring)," she says.

      Vampy Copper

      While this might be the natural color of Riverdale star Madelaine Petsch, I still find it appealing for winter. Lafond pointed out "moody red" as a trending shade for the season, and it reminds me of Millie Bobby Brown’s recent switch from brunette to burnished red, further fueling the popularity of this color. While the Stranger Things actress's hair appears scarlet, Petsch's locks show a subtle hint of a cool brown undertone—pushing her shade into a slightly deeper territory than her usual strawberry hue. If you're hesitant to use box dye, consider trying a sheer-tint treatment like DPHue's Glossy Glaze in Copper first.

      Shop the Trend:

      DPHue Glossy Glaze in Copper

      IGK Permanent Color Kit in Smoky Scarlet

      For a more durable option, consider using this permanent color kit from IGK for a salon-like experience at home.

      Glazed Taupe

      Though it's common for hair colors to lean warmer in winter (for balance!), celebs like Ciara demonstrate that embracing chilly tones of the season might be one of the coolest choices. The singer has added dimension to her espresso hair with icy taupe highlights, resulting in a stunning glazed appearance that captures attention. "These colors can be adjusted to work with anyone’s natural color, texture, skin tone, eye color, and desired maintenance level," Casanova explains. "They’re also enjoyable because you can experiment, whether you want an all-over color or highlights or lowlights for depth." The "Level Up" songstress’s long hair certainly inspires me in this regard.

      Rich Blonde

      If you're eager to shift from your typical blonde hue, Raziuddin suggests trying "warm honeys and soft neutral blondes" this winter. For example, Rosie Huntington-Whiteley's honey-blonde tresses showcase a neutral root color that transitions into a warm, golden balayage with soft gold, face-framing highlights. Each golden strand offers warmth to your complexion that may be missing in the gray winter ambiance, so even on the dullest days, your hair will still shine like sunshine.

      Shop the Trend:

      UNITE Hair Blonda Toning Shampoo

      Raziuddin calls this purple shampoo a "must-have