From London to Stockholm, a new Prada It Bag is dominating the trendiest neighborhoods.

      Among my family and friends, I’ve earned the nickname "bag lady" because I always carry at least two bags with me at all times. One bag is typically fun, while the other is practical—usually a spacious tote for larger essentials like an umbrella, which also has room for some spontaneous shopping. Therefore, I keep an eye on trendy bags, ready to switch up and invest in the ones I find worthwhile. On one end of the coveted tote bag spectrum is the iconic Trader Joe tote (if you know, you know), which I already possess, and on the designer front, according to my fellow Who What Wear UK editors and social media, is the Prada Dada bag.

      First seen swinging from its slender straps on the Autumn/Winter 2025 runway, the Prada Dada has successfully challenged the dominance of luxury totes like DeMellier’s Stockholm bag, The Row’s Margaux and Marlo bags, and Hermes’ Birkin bag—all of which are highly sought after (or require a spot on a waiting list). While these sophisticated designer bags share exceptional craftsmanship and subtle logos that make them timeless and seasonless, the Dada stands out with its soft, dumpling-like form, diverging from the clean lines and structured designs typical of high-end bags. Its charm lies in its delightful subversion, perfectly embodying the Prada essence, highlighted by the narrow cinched belt detailing that tames the volume created by its elegant folds. The straps allow for versatile carrying—either slung over the shoulder or tucked in to transform it into an eye-catching clutch.

      Miuccia Prada is known for redefining fashion trends and skillfully navigating the boundaries between good and bad taste, and the Prada Dada bag exemplifies this. While other tote styles are getting larger and oversized, the Dada opts for a more compact size, making it ideal for daily use. Despite being offered in just one size, small, it still provides enough space without appearing bulky when filled. As for colors, there is a wide range: early adapters like Alexa Chung and Elsa Hosk have embraced the granite gray version, pairing it with striking jackets and unexpectedly complementary colors, aligning with a broader AW25 neutral trend. However, the classic black, sand beige, ivory, powder pink, and white variations each have their supporters, and based on how influencers are currently styling them, the Prada Dada bag adds an unparalleled polish to any daytime look. Plus, it’s the sophisticated accessory you can count on for any event. Below, we’ve compiled all the colors for you to scroll through and choose from.

      Shop Prada’s Dada Bag:

      Prada

      Dada Granite Gray Leather Bag

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      Dada Black Leather Bag

      A reliable modern classic.

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      Dada Ivory Leather Bag

      Ideal for contrasting with bright colors.

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      Dada Sand Beige Leather Bag

      A beige option that's anything but dull.

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      Dada Powder Pink Leather Bag

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      Dada White Leather Bag

      A quick way to brighten up any outfit.