I Analyzed the Data: Here Are the Top-Selling Products of 2025

      Every new year prompts a natural reflection on the previous one. After discussing my favorite shopping picks for 2025 and the notable new brands I encountered over the past year, I began to think beyond my personal preferences. What did Who What Wear readers purchase in 2025? To find out, I analyzed the data. Patterns clearly emerged in both fashion and beauty, highlighting the items readers repeatedly favored.

      In fashion, popular well-known brands were prevalent, with Adidas, COS, Reformation, H&M, Nordstrom, and Puma leading the way. In the beauty category, readers favored a diverse mix of brands including Victoria Beckham Beauty, Chanel, Merit, Armani Beauty, Dior, RapidLash, Charlotte Tilbury, InnBeauty Project, Dr. Whitney Bowe Beauty, Saie, Rare Beauty, and Summer Fridays. Below, you'll find the 30 best-selling items of 2025.

      **The Fashion Results**

      The top-selling fashion item among Who What Wear readers in 2025 was the Adidas Samba OG Shoes. Notably, the first four best-selling items were all Adidas sneakers, with several other styles appearing in the top 15. Ranking fifth were the Open Edit Tori Kitten Heel Sandals, which many of our editors own and highly endorse. Nordstrom's own brand also saw popularity, with its Cashmere Crewneck Sweater coming in at number seven.

      As expected, we noted an increase in linen products during spring and summer, making the Caslon Wide-Leg Pull-On Linen-Blend Pants a top seller. Other items on the list include essential wardrobe pieces like the COS Clean Cut Regular T-Shirt, the Reformation Clara Cashmere Crew Cardigan, and the Puma Speedcat Sneakers.

      **Shop Fashion Best Sellers**

      **The Beauty Results**

      I was equally interested in the leading beauty products. The top item with 411 purchases was the Victoria Beckham Beauty Satin Kajal Liner. Following closely in second place was Chanel's Le Vernis nail polish, which remains popular, especially the shade Ballerina. Third was Merit's Flush Balm Cream Blush, then came Armani Beauty's Luminous Silk Natural Glow Foundation, along with another standout from Merit, the Signature Lip Sheer Lip Liner.

      Next on the list was Dior's Addict Lip Glow Balm alongside Charlotte Tilbury's Lip Cheat Lip Liner, with Pillow Talk Medium being a personal favorite of mine. After gaining significant attention on TikTok after its launch, Armani Beauty's Eye Tint Long-Lasting Liquid Eyeshadow ranked ninth. The Summer Fridays Lip Butter Balm also made the cut, a staple in my routine, especially in the Brown Sugar shade.

      **Shop Beauty Best Sellers**