The 2026 Travel Report: Destinations and Vacationing Trends of the Insider Set This Year

      What will travel look like in 2026? The prevailing attitude for the upcoming year shifts from simply checking off a list of destinations to selecting stays that feel meaningful, immersive, and visually appealing. This could involve staying in a renovated building transformed into a soulful hotel, enjoying a stay on a serene farm, or indulging in a luxurious yacht experience. The driving forces behind how, where, and why we travel this year stem from a desire for deeper connections to the places where we unpack our bags. In essence, savvy travelers are now pursuing memorable experiences rather than just the perfect Instagram shot. As a fashion editor with expertise in travel, I examine the insider lifestyle as part of my role, and I've conducted extensive research into popular vacation spots and future travel predictions. Based on my findings and 2026 insights from platforms like Fora and Virtuoso, six key trends are shaping travel this year. Here are the major trends influencing where we’ll be traveling and the reasons behind them.

      Set-Jetting

      While binge-watching a TV show is one thing, experiencing the places that inspired the stories is another. This year, travel related to film and television is anticipated to increase significantly, as destinations featured in popular titles aim to provide audiences with real-life experiences connected to their favorite stories. Thailand is leading this trend, showcasing the stunning landscapes seen in The White Lotus season 3, Disney+’s Alien: Earth, and even Star Wars: Episode III, filmed in locations like Bangkok, Krabi, and Phang Nga Bay. Moreover, according to Virtuoso's 2026 Luxe Report, K-dramas and the new KPop Demon Hunters are enticing fans to visit South Korea, while Cornwall in the UK is drawing visitors with its rugged coastlines and fishing villages, which served as backdrops for House of the Dragon and Poldark. "Platforms like TikTok, Instagram Reels, and personal recommendations spark interest, but film and TV are some of the most powerful drivers of adventure," their advisors note.

      Past Lives

      The allure of hotels rich in history shapes the most desirable accommodations in 2026. Think of spaces that have been thoughtfully repurposed, turning historic buildings into stylish hotels that radiate character. From the tranquil charms of Hôtel du Couvent in the South of France, featuring sunlit terraces and ancient convent hallways, to the industrial-meets-minimalist vibe at Nine Orchard, a former print shop turned trendy gathering spot in downtown Manhattan, these salvaged stays are redefining intentional travel. The newly opened Rosewood Amsterdam resides in a former courthouse, while Hotel Sevilla in Mérida is built over ruins in Mexico's Yucatán Peninsula. Also noteworthy is Hotel Peter and Paul, located within a transformed schoolhouse and church complex in New Orleans.

      At Sea

      In 2026, yacht travel is transitioning from a luxury exclusive to the wealthy elite to a more widely accepted trend, with luxury travelers seeking customized experiences on board. The Ritz-Carlton Yacht Collection sets a precedent with vessels that feel more like floating private clubs than traditional cruises. Egypt is emerging as a favored destination for private Nile cruises, which have been capturing our attention this year. Beyond Ritz-Carlton, cruise lines are adapting and enhancing their luxury offerings to meet growing demand. "The new ships from the adults-only Virgin Voyages feature single studios that display the same sleek design as the brand's other travel experiences," reports Fora. "Riviera Travel has introduced several solo-only river cruises and announced plans for the first river cruise ship exclusively for solo travelers, with European trips commencing in 2027."

      Fan Voyage

      There has never been a better time to be a sports fan in 2026, marked by high-profile events like the 2026 Winter Olympics in Northern Italy in February and the FIFA World Cup taking place this summer across Canada, the U.S., and Mexico. Additionally, Formula One is gaining traction in the fashion world, with major players like LVMH serving as title sponsors and an increasing number of brands aligning with tennis events such as the French and US Open. Overall, sports enthusiasm is rapidly becoming a significant factor in travel motivations, as Expedia's 2026 trend report indicates that mentions of "local sports experience" have doubled year-over-year, with 57% of travelers expressing interest in attending local sporting events while traveling—this is especially true for Gen Z and millennials, who are expected to represent 68%. "These insights illustrate a clear trend," the report states. "Travelers are searching for sports experiences that provide a close connection to the local community."

      Farm Charm

      The Farm Charm trend is guiding travelers toward experiences rooted in nature and seasonality. Those looking to disconnect and embrace traditional wellness—literally getting back to nature—are drawn to luxurious rural retreats that balance ruggedness with refinement. Properties like Wildflower Farms from the Auberge Collection offer expansive fields that create a perfect setting for restorative getaways just north of NYC. In Portugal, São Lour