I surveyed over 15 celebrity makeup artists to find out which 11 drugstore products they believe surpass luxury options.

      (Image credit: Maybelline, Amazon; L’Oréal, Ulta; NYX, Target; ColourPop, Ulta)

      If you ask any makeup artist to list their favorite products, you'll typically find a blend of both high-end and budget-friendly options. Iconic picks like Armani's Luminous Silk Foundation (yes, even the updated version) and Dior's celebrated 999 Rouge Dior Velvet lipstick will always be essential items in a makeup kit, but many artists rely heavily on their go-to drugstore products. It’s almost a perfect mix, where their kits transition from $145 foundations (hello, Hermès Plein Air Luminous Matte) to $10 mascaras, ensuring they deliver stellar results. After consulting over 15 professional makeup artists about whether drugstore products could match or even surpass luxury options, the vast majority affirmed that they can—but they also agreed that quality can vary among different formulations. Celebrity makeup artist Neil Scibelli points out that, regardless of formulation differences, the impressive success of drugstore beauty stems from its accessibility. “Consumers appreciate the opportunity to experiment with new looks without a significant financial commitment, and mass brands make that feasible,” he notes. In a time when living costs continue to rise, Scibelli understands that beauty isn't always a top priority for many, which is why affordable, essential products from drugstores can have a strong impact. Fortunately, there are several items that experts say can compete with or even replace your pricier beauty investments. Continue reading for our comprehensive list of drugstore beauty products that function like luxury ones.

      11 Drugstore Beauty Products that Rival Luxury Formulas

      NYX Professional Makeup Long-Lasting Slim Lip Pencil

      According to experts, lip liners have a presence in both drugstore and luxury markets, but NYX's affordable options stand out. "The NYX lip liners are just as good as the higher-priced options," says celebrity makeup artist Kirin Bhatty, who has worked with stars like Chase Infiniti and Lilly Allen. "I absolutely rely on them!" adds Bhatty. Celebrity MUA Mical Klip identifies the brand's Slim Liner as a personal favorite. "[It] is a staple in my kit," they tell Who What Wear. The formula is luxuriously smooth and comes in an extensive range of shades, each providing impressive longevity and comfort.

      L'Oréal Infallible 3-Second Setting Mist Spray

      Setting sprays are essential for every makeup artist, but many can agree that you don’t need to pay over $30 for a bottle to achieve high-quality, long-lasting results. "I actually prefer the L’Oréal Paris Infallible Setting Spray to the One/Size," one celebrity MUA confides, referencing the hugely popular One/Size On 'Til Dawn Mattifying Waterproof Setting Spray. Scibelli concurs that setting sprays are an area where drugstore choices can perform on par with luxury products—even pricey foundations. "It's akin to fashion, where you might pair a high-end handbag with fast fashion attire,” he explains.

      MAYBELLINE Lash Sensational Washable Mascara

      "I don’t think anyone should spend more than $15 on mascara," shares a celebrity MUA with WWW anonymously. Many experts, including Kelli Anne Sewell and Alexandra French, have previously recommended this mascara for its lash-defining and volume-enhancing properties over pricier options. The curved brush aids application, capturing every last lash—including those tiny ones in the inner corners—and provides noticeable, yet naturally elongated lashes with each stroke.

      ColourPop Hydrapop Glossy Lip Stain

      Bhatty loves these glossy lip stains for their long-lasting impact. The formula glides on with high shine and vibrant color, eventually drying to create a watercolor effect—allowing you to intensify the color throughout the day while keeping lips hydrated with a smudge-proof finish that lasts hours. "I'm always using them," she says. "They perform at a high level and feel luxurious."

      KIKO Milano 3D Hydra Lipgloss

      Lip glosses are another product category where drugstore options measure up against luxury brands. Klip recommends Kiko Milano's 3D Hydra glosses, priced at just $14, which come in a selection of juicy, vibrant shades with both shimmery and traditional glossy finishes. While WWW editors appreciate our luxury picks from Dior, Chanel, and Armani Beauty, the appeal of a solid drugstore lip gloss is undeniable.

      Maybelline Fit Me Matte + Poreless Powder

      In the current era of glass skin and luminous makeup, powders can sometimes be overlooked. However, professionals confirm that this product is essential in any form—whether for setting, baking, or foundation—especially for long-lasting wear. This drugstore option is often recommended by beauty enthusiasts, as its versatile formula allows for a light application over liquid foundation to set makeup or direct application with a sponge for ultimate oil control and buildable coverage. It is also offered in