My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026.

My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026.

      If you're as captivated by runways as the team at Who What Wear UK, it's probable that you're already well-acquainted with the spring/summer 2026 collections. Since their debut in September of last year, we've witnessed a revival of the Gucci monogram, the launch of the Bottega rubber clog, and Loewe's Amazonia bag inspiring numerous replicas. However, for those looking to stay ahead of the trend, the pre-fall collections offer a fresh perspective. Not every designer brand presents a pre-fall collection, and as the name implies, these smaller collections exist between the end of summer and the start of autumn. While they aren't meant for immediate wear, now is the ideal time to take note of these transitional pieces for the upcoming months. As summer approaches, we happily don light cottons and linens to soak up the sun, but if you prefer to plan ahead and save for future purchases, you'll find valuable insights here on some of the standout items from the pre-fall 2026 collections. Continue scrolling to discover the selections that have received this fashion editor's endorsement. Some may be poised to go viral, while others are smart investments, but I'm confident there's something here you'll adore.

      1. Chanel Three-Quarter Pullover

      (Image credit: Launchmetrics/Chanel)

      Style Notes: It's uncommon for a pre-fall collection to create such buzz that the opening look is featured widely on social media and replicated for the Met Gala. This is the influence of Mattheiu Blazy's latest Chanel collection. The simple combination of a three-quarter-zip top and jeans has sparked numerous conversations and stands out as one of the highlights of Blazy's career, largely due to its comfort and simplicity. If you're seeking wearable pieces with a luxurious touch, this represents Blazy's vision of everyday elegance.

      Chanel

      Wool & Silk Sweater

      2. Loewe Layers

      (Image credit: Loewe)

      Style Notes: Why settle for one exceptional piece when you can layer multiple? Creative directors Jack McCollough and Lazaro Hernandez embrace the philosophy of "more is more" at Loewe for pre-fall, with layering being the coolest method for color-blocking. Loewe bags consistently shine as statement pieces, and the latest versions of the Puzzle and Flamenco bags stand out even more with this layering concept. This layering theme also extends to jackets and knitwear, which become increasingly vibrant with bold color combinations. Additionally, bag enthusiasts should watch for the Scarf bag; its anticipated arrival is expected to garner immediate success.

      Loewe

      Small Layered Puzzle Bag in Classic Calfskin

      Also available in warm chestnut brown.

      Loewe

      Medium Layered Flamenco Clutch in Nappa Calfskin

      That vibrant green is truly inspired.

      Loewe

      Multi-Brim Bucket Hat in Cotton Canvas

      I predict we'll see this at least once during fashion week.

      3. Dior Médaillon

      (Image credit: Dior)

      Style Notes: Introducing a new emblem from the Dior house, Jonathan Anderson presents the Médaillon—an emblematic design you'll find on everything from flats to belt buckles. This motif pays homage to the early years of the maison in Paris; it’s a departure from traditional signatures, as the Médaillon serves as Anderson's instantly recognizable mark. I believe it will become just as coveted as his other iconic creations, like the JW Anderson Pierce and the Loewe Puzzle.

      Dior

      Medium Médaillon Bucket Bag

      Perfectly sized for all your essentials.

      Dior

      Médaillon Buckle Pump

      An ideal way to elevate jeans and a white tee.

      4. Balenciaga Techwear

      (Image credit: Launchmetrics/Balenciaga)

      Style Notes: Remember last year's funnel-neck jackets? For the upcoming season, Balenciaga is advancing sportswear with a mini collection of technical jackets, leggings, trainers, and caps shown alongside oversized City bags and embellished heels. Don't worry, Balenciaga enthusiasts—the infamous Triple S trainers are back for another year, but keep an eye out for the Jet trainer, a new silhouette likely to attract fashion-forward sneaker enthusiasts.

      Balenciaga

      Techwear Tracksuit Jacket in Moka

      Pair it with leggings and heels.

      Balenciaga

      Techwear Leggings in Black

      Dressier than your average leggings.

      5. Gucci Savoy Shoe

      (Image credit: Launchmetrics/Gucci)

      Style Notes: If Tom Ford's Gucci epitomized high-octane glamour, Giannini's introduced modern boho, Michele brought "geek chic," and De Sarno scaled down to minimalism, Demna's era focuses on polished attitude. Next season, Gucci showcases glossy leather, bodycon fits, reptile skin, and fur—trading ballet flats and cardigans for opulence. A prime example is the Savoy shoe, a sharply pointed design available as a pump, flat,

My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026. My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026.

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My Role is to Anticipate Best-Sellers—These New Designer Purchases Are Poised to Go Viral in 2026.

At Who What Wear UK, we keep ahead of the curve, so click to view our selection of the finest designer pieces from this year's pre-fall collections.