From Butterscotch Body Mist to the Lip Oil Selena Gomez used at Taylor Swift's wedding—15 new beauty launches…

      July has been an exciting month in the fashion and beauty scene. It kicked off dramatically with the wedding of Taylor Swift and Travis Kelce, and while we eagerly await to see the bridal style, notable attendees like Dakota Johnson and Zoë Kravitz certainly provided eye-catching looks. Following that was The Odyssey press tour, where Zendaya wowed us each time she graced the red carpet. (If you're interested in how she achieved her Athena-like glam at the London premiere, we have a detailed breakdown.) Last week, Charli XCX unveiled her eighth album, Music, Fashion, Film, which features a grittier sound with rock influences that align with her bold beauty style. Amidst these captivating pop culture moments, we at Who What Wear were treated to a plethora of beauty launches, ranging from a body mist that makes you smell irresistibly "lickable" to the lip oil worn by Selena Gomez at the aforementioned wedding. Distilling all the eagerly awaited releases was no easy task, but after considerable thought and discussion, we've curated a list of 15 standout products. Below, you can shop our top picks from July. Alyssa Brascia, Associate Beauty Editor

      Armani Beauty Dolci Blush

      

      

      Armani Beauty

      Dolci Blush Smoothing Cream-to-Powder Soft-Matte Balm

      "I'm having a bit of a blush obsession this summer, and quickly climbing to the top of my favorites is Armani Beauty's Dolci Blush. The soft cream-to-powder formula is nearly foolproof—so delightfully sheer and buildable that it's almost impossible to overdo it. The watercolor formulas are incredibly easy to blend, creating a beautiful mosaic of color that can define, sculpt, and brighten the skin. Honestly, I mixed every shade on my skin at once, and it turned out beautifully."

      Rare Beauty Soft Pinch Lip Oil Stick​

      

      

      Rare Beauty

      Soft Pinch Lip Oil Stick​

      "I'm a lipstick aficionado but often find myself reaching for the same MAC lipsticks and Makeup by Mario solid serums repeatedly. I didn't think my routine would change this summer—until I discovered Rare Beauty's Soft Pinch Lip Oil Stick. Lightly scented and richly pigmented, each gentle swipe leaves a brushstroke of color that can be layered to your liking. Ever since I saw Gomez apply it in the back of a car on her way to Swift and Kelce's wedding, I've known it would become a must-have in my Uber bag."

      Clarins Double Serum Eye

      

      "Just a few months after turning 26, I've started examining the divots, lines, and dark spots on my face a bit more. Although there aren't many yet, I've become more interested in products that support skin longevity and health, which is where Clarins's new Double Serum Eye comes in. This dark circle-fighting, hydrating serum has been a lifesaver for my under-eyes (the first place I've noticed subtle signs of aging) and is light enough for this sticky summer weather. It's safe to say it's become a skincare essential."

      Marc Jacobs Beauty Flashes Lash-Defining Volume Mascara

      

      

      Marc Jacobs Beauty

      Flashes Lash-Defining Volume Mascara

      "Special mention to Marc Jacobs's Flashes Lash-Defining Volume Mascara in Indigo! I've had a blast experimenting with this shade, recreating the spring/summer 2027 looks from backstage."

      Kaitlyn McLintock, Beauty Editor

      Lemme Fiber & Probiotic Gummies

      

      

      Lemme

      Fiber & Probiotic Gummies

      "The internet is buzzing about protein, but fiber is just as crucial. It's essential for gut health, heart health, blood sugar management, and more. However, around 95% of Americans are believed to be fiber deficient, according to the American Journal of Lifestyle Medicine. I'm likely one of them, which is why I've been trying to consume more fiber-rich whole foods and using this supplement. It contains four grams of non-GMO prebiotic fiber, plus two clinically researched probiotics and vitamin D, all of which promote gut health and offer numerous other benefits. I actually look forward to taking it; the strawberry-flavored gummies feel more like a treat than a supplement."

      Bano Milk Thistle Repair SOS Ampoule Pads

      

      

      Bano

      Milk Thistle Repair SOS Ampoule Pads

      "With the high heat and humidity lately, my rosacea has been acting up, causing patchy redness, inflammation, and texture issues. While challenging, it's manageable with these essence-soaked facial pads. After a day in the heat or when my skin feels vulnerable, I wash my face and apply one to my forehead, one to my neck, and two on each cheek. I let them sit for about 15 minutes to allow the milk thistle extract and rose PDRN to soothe and repair my skin barrier. They are incredibly cooling and calming, and I can't get enough of them."

      Abib Glutathione Kojic Acid Eye P