Hailey Bieber has inspired me to start wearing brown lipstick once more—here are the shades I would genuinely recommend.

      Although I work in the beauty industry, it's been clear to see how brown has dominated fashion over the past year, from chocolate-colored suits to suede accessories. Recently, the beauty sector has embraced this trend, showing a renewed interest in shades like espresso, mocha, and cocoa. A notable illustration of this is Rhode’s recent summer collection focused on brown.

      I've also observed a change in my own makeup collection. I find myself opting for brown lip liner shades much more often, largely influenced by women who wear them so stylishly. For instance, Hailey Bieber's softly defined brown-lined lips and makeup artist Nina Park's talent for making brown lipstick look modern on her celebrity clients, from Zoë Kravitz to Mia Goth, have inspired me. Their looks demonstrate that brown doesn’t have to be heavy or matte or reminiscent of the ’90s; it can be sheer, glossy, and softly blurred—just the way I prefer it. That subtlety is what draws me in. I believe the best brown lipsticks have a unique ability to instantly elevate your makeup without appearing overdone. Here are the best brown lipstick shades I’m currently reaching for:

      **Best Overall Brown Lipstick:** Rhode Peptide Lip Shape in Balance

      **Best Matte Brown Lipstick:** KJHBrand Precision Sculpture Stylo in Etch

      **Best Brown Lip Gloss:** Vieve Lip Dew in Socialite

      **Best Sheer Brown Lipstick:** Chanel Rouge Coco Baume in Honey Bliss

      **Best Affordable Brown Lipstick:** Kiko One Magic Touch Lip Stylo in 011.

      **Rhode Peptide Lip Shape in Balance**

      *Finish: Creamy satin*

      Since I discovered Rhode’s Peptide Lip Shape in various shades, I have been using it constantly, with Balance (a caramel brown) becoming a favorite. Technically a lip liner, its creamy and softly sculpting formula makes it easy to wear all over the lips. Balance strikes the perfect balance—not too warm, not too grey—and provides definition without looking overly lined. I especially love it topped with a clear lip gloss.

      *Pros:* Very creamy and blendable, delivers a softly contoured, diffused look, works as both a liner and lipstick.

      *Cons:* Not the most long-lasting formula, often out of stock.

      **Best Iconic Shade:** MAC Velvet Teddy

      *Finish: Matte*

      MAC's Velvet Teddy has remained an iconic shade since its debut in 2004 and continues to be one of the best-selling brown lipsticks. The silky matte finish is comfortable, and the deep, cool-toned beige flatters everyone. “I rediscovered an old MAC Velvet Teddy lipstick and was reminded of why I fell in love with it,” says Imani-Nia Francis-Tsolaki, junior fashion editor at Who What Wear UK.

      *Pros:* Neutral-toned brown suits all skin types. Silky matte finish ensures comfort.

      *Cons:* The matte texture may not appeal to everyone.

      **Best Lip Gloss:** Refy Tinted Lip Gloss in Sepia

      *Pros:* Offers a variety of brown shades for every skin tone.

      *Cons:* Can leak if the packaging isn’t handled carefully.

      As someone with eczema and dry skin, I naturally prefer dewy makeup, which extends to my choice of lip products," says Brittany Davy, editorial writer for Who What Wear UK. "I found the perfect brown lip gloss a while ago—Refy’s tinted lip gloss. It can be built up for high shine or sheered out for a more natural look, and it’s very hydrating. My favorites are Suede (a warm medium-deep brown) and Sepia (a cool-toned chestnut). I love that I can wear Suede alone without needing a liner, which many brands overlook with deeper browns. Refy’s gloss is ideal for both “no makeup” days and full glam looks. Just be careful with the cap; it can leak easily.

      **Best Matte Lipstick:** KJHBrand Precision Sculpture Stylo in Etch

      *Finish: Soft matte*

      I typically shy away from matte lipsticks, but I make an exception for anything by Katie Jane Hughes. Etch is a stunning cool brown that feels approachable. I can easily sheer it out or build it up for a more defined look. Despite being matte, it has a balm-like feel, so my lips never appear dry.

      *Pros:* Soft blurred matte finish, comfortable balm-like texture, buildable formula.

      *Cons:* Sheer color payoff, may feel drying on very dry lips.

      **Best Glossy Shade:** Vieve Lip Dew in Socialite

      *Finish: Gloss*

      If you find brown lipstick daunting, I suggest trying a brown lip gloss first. This gloss is described as a light neutral beige, but it gives a soft, latte-like color on my lips when paired with a brown liner. I love how it applies quickly without a mirror,