I Recognize a Great Find When I Encounter It—These H&M Beauty Items Priced Under £15 Are Surprisingly Overlooked.

      When people think of H&M, several concepts likely come to mind—affordable essentials, fashionable items, stylish home decor, and more. However, beauty products are not usually one of the first things that are mentioned. If you weren't aware, H&M entered the beauty market in 2015 and now offers some excellent makeup, nail polishes, and affordable fragrances. I can imagine you're skeptical, thinking that the beauty selections from a high-street brand can't be that impressive. I had my doubts too. As a beauty editor who has tested some of the finest luxury products available, I can now confirm that H&M's beauty items are definitely worth checking out at your local store.

      In fact, I'm such a fan that I felt compelled to compile a list of the best H&M beauty products to showcase them as they truly deserve recognition. Below, I’ve highlighted the items I would repeatedly repurchase, and the best part is that they’re all priced under £15. So, why wait? Keep scrolling to explore my top selections.

      **The Best H&M Beauty Products, Tried & Tested by a Beauty Editor**

      **Best H&M Makeup Products**

      Junior beauty editor Grace Lindsay demonstrates her favorite H&M makeup.

      **H&M Do-It-All Stick in Teddy**

      Let’s start with this versatile blush stick. If you know me, you know that I like to apply my makeup quickly, so this type of product is perfect for me. I chose the shade "Teddy," which is a lovely brownish-pink. I appreciate that this stick can be utilized on the cheeks, lips, and eyes, making it possible to create an entire look in one go. It’s extremely pigmented, and the creamy texture allows for easy application and blending with your fingers in seconds. My only note is that the stick is somewhat smaller than similar offerings from other brands, requiring a bit more product for the cheeks; but aside from that, I really can’t find any faults.

      **Pros:** Pigmented formula; easy to apply; multipurpose; affordable

      **Cons:** Would love a wider shade range; smaller stick size compared to other brands

      **H&M Satin Lipstick in Crème Brûlée**

      H&M excels in lip products, and this Satin Lipstick is my favorite. I was amazed by its pigmentation when I first tried it. I picked the shade Crème Brûlée, which delivers a stunning deep nude on my lips with just one swipe. It has a soft, velvety finish and lasts impressively for a £10 lipstick. Since adding it to my collection, I’ve been using it almost every day. It’s worth mentioning that while it contains hyaluronic acid, I find the formula slightly drying, so keep a lip balm handy for touch-ups.

      **Pros:** Impressive pigmentation; long-lasting; velvety finish; good shade range

      **Cons:** Can be a bit drying on the lips

      **H&M Skin-Perfecting Foundation**

      I was initially hesitant to try this foundation since I'm quite particular about base products and usually prefer lighter skin tints. However, I wanted to ensure a well-rounded review. While this isn't my go-to foundation every day, it’s great for occasions when I need more coverage. It provides a flawless finish with buildable coverage and a luminous matte effect. I found it evened out my skin tone and hid some blemishes. Like the lipstick, it has a matte finish, which suits oily skin well, but those with dry skin may want to hydrate beforehand.

      **Pros:** 40 shades available; good coverage

      **Cons:** Matte finish can be drying

      Another area where H&M shines is in their mascaras. Among the several options, this volumizing mascara is my favorite. The larger brush is great for adding drama to my lashes while coating them evenly without clumping. I always reach for this when I want to enhance my eye makeup.

      **Pros:** Adds drama to lashes; coats without clumping

      **Cons:** Larger brush may take some getting used to

      I truly stand by my statement that H&M knows how to create excellent lip products. This lip oil is among my all-time favorites, though perhaps not for the reasons you might think. While I typically enjoy lip oils for their super-glossy finish, this one offers a more subtle sheen but is incredibly hydrating. It applies like butter, thanks to its formula enriched with 45% squalene—perfect for my chapped lips.

      **Pros:** Highly hydrating; easy-to-use applicator

      **Cons:** Less glossy than other lip oils on the market

      **Best H&M Perfumes**

      Junior beauty editor Grace Lindsay shares her favorite H&M perfumes.

      **H&M Adventure Seeker Eau de Toilette**

      This is, without a doubt, my favorite H&M fragrance. It's essential to note that H&M's fragrances are lighter than luxury options and often require