How Danessa Myricks Established Her Name-Sake Beauty Brand
Welcome to Second Life, a podcast that highlights successful women who have made significant career changes and confidently navigated their pivots. Hosted by Hillary Kerr, co-founder and chief content officer of Who What Wear, each episode connects you with influential women in their respective fields. Be sure to subscribe to Second Life on Apple Podcasts, Spotify, or any platform where you enjoy podcasts to stay updated.
Danessa Myricks, the innovative founder of Danessa Myricks Beauty, has created a cosmetics empire known for its inventive products and devoted clientele. Her namesake brand, launched in 2015, has quickly made waves in the beauty industry, introducing groundbreaking formulations that promote creativity and self-expression. However, Myricks’s path to success in beauty was not straightforward.
Her career commenced with a degree in business administration, which she accomplished in just two years while balancing a full-time job. She then transitioned into nursing, demonstrating her capability to thrive in challenging fields. An unexpected meeting changed her course towards beauty, leading her to a position at a company that published hair and beauty magazines, which sparked her enthusiasm for the industry. When the magazine closed down unexpectedly, Myricks adapted by teaching herself makeup artistry and perfecting her craft until she became a highly sought-after professional.
Myricks developed a strong portfolio, provided education at trade shows, and even sold DVDs of her masterclasses, establishing herself as an expert in makeup artistry. Her skills attracted major brands such as Benefit Cosmetics and Kiss, where she contributed to product development. At Benefit Cosmetics, she left a lasting impact by designing its iconic brow products, showcasing her talent for innovation and insight into consumer preferences.
In 2015, Myricks took her most significant step yet by launching Danessa Myricks Beauty. The brand was introduced with a daring vision: to provide creative, high-quality products while empowering customers through education. This approach struck a chord with many, helping the brand amass a loyal following and securing a place in Sephora stores. Currently, Danessa Myricks Beauty is witnessing remarkable growth year over year, highlighting her skill in merging creativity and business acumen.
Tune in to the latest episode of Second Life to learn about Myricks’s plans for further expanding her beauty empire. Also, keep scrolling to shop some of Danessa Myricks's top-selling products.
Danessa Myricks Beauty
Yummy Skin Moisture Repair Balm Serum
Danessa Myricks Beauty
Yummy Skin Glow Serum
Danessa Myricks Beauty
Groundwork Palette Defining Neutrals
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder Flushed Kit
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How Danessa Myricks Established Her Name-Sake Beauty Brand
The Second Life podcast features an interview with Danessa Myricks, the founder of Danessa Myricks Beauty.