The iconic It Bag from 1993 that every celebrity had is making a comeback—priced at $158, and I'm planning to purchase one in every color.

The iconic It Bag from 1993 that every celebrity had is making a comeback—priced at $158, and I'm planning to purchase one in every color.

      Imagine this: It's 1999; you just spotted Ashley Olsen and Mary-Kate Olsen at the Hollywood premiere of Anna and the King, both sporting matching Kate Spade Sam Bags, complete with coordinating maxi skirts, cardigans, and choker necklaces. In that moment, you realize that you don't just want one; you actually need one. During the mid to late '90s, this handbag wasn't merely a trendy accessory; it was arguably the must-have designer bag, and it seemed like everyone was either in possession of one or on the hunt for it.

      Launched in 1993 and crafted from nylon featuring a simple rectangular logo in a black-and-white font, the Sam Bag played a significant role in establishing Kate Spade as a commercially successful brand in that era. It transformed into both an aspirational item frequently seen on celebrities like the Olsen sisters and Gwyneth Paltrow, as well as an accessible luxury for many who wished to own their first designer piece. "It perfectly encapsulated the '90s aesthetic by embracing the minimalist fashion trend in a way that had not been previously seen," says Eva Erdmann, CEO and brand president of Kate Spade New York.

      Now, the brand has brought back the iconic handbag in a mini version, available in four colors perfect for spring—black, white, vibrant yellow, and soft light blue. Priced at $158, this petite top-handle design is one that I am eager to purchase in every color.

      Celebrities with the Kate Spade Sam Bag in the '90s (Image credit: Ron Galella, Ltd./Ron Galella Collection via Getty Images) Featured: Gwyneth Paltrow (Image credit: Ron Galella, Ltd./Ron Galella Collection via Getty Images) Featuring: Mary-Kate Olsen and Ashley Olsen Celebrities with the Bag in the 2020s (Image credit: Shutterstock) Featured: Ayo Edebiri (Image credit: Gotham/GC Images) Featured: Gabrielle Union (Image credit: Kieran Frost/Getty Images) Featured: Nicola Coughlan

      Shop the Kate Spade Sam Bag

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      Sam Icon Ksnyl Mini Tote Bag

      Kate Spade

      Sam Icon Ksnyl Mini Tote Bag

      Kate Spade

      Sam Icon Ksnyl Mini Tote Bag

      Kate Spade

      Sam Icon Ksnyl Mini Tote Bag

The iconic It Bag from 1993 that every celebrity had is making a comeback—priced at $158, and I'm planning to purchase one in every color. The iconic It Bag from 1993 that every celebrity had is making a comeback—priced at $158, and I'm planning to purchase one in every color. The iconic It Bag from 1993 that every celebrity had is making a comeback—priced at $158, and I'm planning to purchase one in every color. The iconic It Bag from 1993 that every celebrity had is making a comeback—priced at $158, and I'm planning to purchase one in every color. The iconic It Bag from 1993 that every celebrity had is making a comeback—priced at $158, and I'm planning to purchase one in every color.

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The iconic It Bag from 1993 that every celebrity had is making a comeback—priced at $158, and I'm planning to purchase one in every color.

Kate Spade has reintroduced its highly sought-after Sam Bag, which was famously sported by celebrities in the '90s.