I’m declaring it: Cherry blossom makeup is the captivating trend influenced by Hailey Bieber that we’ll witness throughout the spring.

I’m declaring it: Cherry blossom makeup is the captivating trend influenced by Hailey Bieber that we’ll witness throughout the spring.

      I’m completely on board with the grungy, angsty beauty trend that’s shaking up the traditional spring beauty narrative, but I also can’t ignore the other side of me yearning to embody an enchanting garden fairy. I have many layers, folks! That’s the beauty of makeup—it’s not a permanent commitment, allowing you the freedom to explore different aesthetics. Makeup trends are diverse: one day you might go for a smudged eyeliner look, while the next could call for a flushed, floral-inspired appearance.

      For those wanting to evoke soft, springtime vibes, cherry blossom makeup is an enchanting trend that enhances elegance, radiance, and, as celebrity makeup artist Kelly Zhang puts it, makes you look "beautifully alive." Other celebrity artists share this sentiment, so I consulted several experts for a step-by-step guide below.

      What Exactly is Cherry Blossom Makeup? Picture the light, airy petals of a cherry blossom. These ephemeral pink and white flowers, synonymous with the rebirth of spring, bring a dreamy feel that translates into soft, romantic makeup inspiration. “Inspired by blooming sakura, this style emphasizes sheer pink and coral tones blended seamlessly on the eyes and cheeks, topped off with a subtle glossy lip,” explains Zhang. “The skin should have a fresh, dewy finish, like it’s glowing from within—pure, radiant, and brimming with gentle excitement.”

      Zhang cites Blackpink’s Jennie Kim as a quintessential muse, stating, “She naturally embodies that soft-yet-striking aesthetic: rosy cheeks, pinky-peach eyelids, and that signature dewy glow that makes her appear as if she has just stepped out of a spring daydream.” Hailey Bieber also comes to mind, as the beauty entrepreneur became synonymous with the "strawberry girl" makeup look she promoted a couple of summers ago (along with the "sugar plum fairy" makeup she introduced shortly after). I could easily envision Bieber embracing the cherry blossom trend, although it offers a slightly different approach from past fruit-inspired looks.

      Previous trends like "strawberry girl" and "cherry girl" makeup focus on richer, bolder colors for the cheeks and lips to mimic the look of freshly bitten fruit. In contrast, a "cherry blossom" aesthetic centers on a light, diffused glow. “They all celebrate youthful, dewy skin with a hint of rosy color,” notes celebrity makeup artist Daniel Martin. “However, the distinguishing factor of 'cherry blossom' makeup is its focus on lightness and transparency. It's less about heavy, bold colors and more about achieving a natural flush with soft, blurring textures.” As celebrity makeup artist Nikki DeRoest, co-founder of Ciele Cosmetics, elaborates, “Think of cherry blossom makeup as the watercolor version of those trends—sheer, breathable, and feminine.”

      Ultimately, while these micro-aesthetics share similarities, you’re free to use any pinkish-red tones you like without being tied to a specific trend. Yet, if you enjoy curating a makeup mood board for different styles, the cherry blossom vibe leans toward fresh, ethereal color accents rather than bold, vibrant stains.

      How to Achieve the Look in 5 Steps:

      1. Begin with a Dewy, Luminous Base

      As any makeup artist will attest, achieving a radiant complexion starts with proper skin preparation. “I always begin by prepping the skin with a hydrating base, like Tatcha’s Dewy Skin Cream, to create that natural dewiness,” Martin suggests. That Tatcha cream works wonders as a hydrating primer (and I can vouch for that!), but you can also follow it up with a luminous primer to enhance your base’s adherence.

      Martin, Zhang, and DeRoest all suggest using a sheer foundation or tinted serum for your base to achieve a natural, satin-skin finish. “The goal is to let your skin show through. You can spot conceal as needed, but keep it minimal,” DeRoest advises. A light dusting of translucent setting powder on your T-zone can help manage shine, but remember to keep the high points of your face (like your cheekbones and temples) dewy.

      2. Layer on the Blush

      “Blush is the centerpiece for this look,” proclaims DeRoest. This doesn’t mean you have to go for an intense color. Instead, it should create a natural flush. “I would suggest a soft pink or berry shade applied high on the cheeks,” she comments. Cream formulas are excellent for this, as they blend seamlessly into the skin for a dewy appearance, but you can also set it with a similar powder afterward. As Zhang recommends, “Lightly sweep blush across the bridge of the nose and beneath the eyes to amplify that innocent, first-love vibe.”

      3. Keep the Eyes Monochromatic

      Who doesn’t appreciate a streamlined routine? Instead of using a separate

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I’m declaring it: Cherry blossom makeup is the captivating trend influenced by Hailey Bieber that we’ll witness throughout the spring.

It’s too refined to overlook.