Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon).

Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon).

      (Image credit: Getty Images) If you've spotted a quirky little creature perched on your favorite influencer's arm, you're not alone. The major trend of 2025 isn't about court shoes or pastel colors—it's Labubu. If you're not yet acquainted with the name, you'll be shortly: this viral plushie bag charm has rapidly gained popularity online in recent months, with stars like Rihanna and Lisa from Blackpink attaching the original POP MART creation to their Louis Vuitton and Khaite bags.

      For those trying to emulate their style, obtaining a Labubu seems tougher than ever—perhaps even more challenging than snagging a mythical Mini Kelly—with POP MART stores and vending machines frequently selling out in mere moments. However, patience pays off, as Who What Wear can exclusively confirm that a new Labubu collection is on the horizon. Exciting news for fashion enthusiasts!

      Launching on April 25, The Big Into Energy bag charm blind box series showcases six of the viral furry Labubu bag charms (plus an extra secret colorway), all featuring a whimsical ombré effect, a first for The Monsters series created by Kasing Lung. Kasing shared with Who What Wear that the theme revolves around unveiling a softer, more expressive aspect—both for the Labubu character and for the wearer.

      “With Big Into Energy, I aimed to examine how emotions manifest in color and shape—the subtle strength of hope, the warmth of love, and the vibrancy of happiness,” Lung told Who What Wear exclusively. “Each piece is designed to represent a feeling, like a little charm reminding you of who you are or what you need that day. It’s a means to infuse art and emotion into daily life—playful, personal, and meaningful.”

      (Image credit: Courtesy of POP MART) Clearly, no designer bag is too upscale for Labubu, whether it's Khaite or Prada. Unlike quirky, eclectic bag charms, handbag plushies are rooted in childlike wonder rather than an attempt to appear as though your life is stylish but effortless. Given the current state of the world, where prices are rising and expenses are increasing, why not add a quirky woodland creature to your bag?

      There’s something unexpectedly delightful about blending the sophistication of high fashion with the playful innocence of a plushie. These charming accessories do more than adorn a bag—they introduce warmth and personality. A small Labubu attached to a designer tote lightens the overall appearance, making luxury seem more relatable and accessible. It serves as a gentle reminder that fashion can be both chic and a little whimsical.

      Below, check out all the handbags we’re considering to attach our new Labubus to. The POP MART: The Monsters Big Into Energy collection will be available both online and in-store on April 25.

      How to Style a Labubu Bag Charm

      (Image credit: Getty Images) How to style: Pick your favorite brightly colored mini bag and take along your preferred Labubu.

      Bottega Veneta

      mall Parachute Chain in Burned Orange

      (Image credit: Getty Images) How to style: East-west bags have become our team’s latest obsession for the past few months, so it's no surprise to see other trendsetters adopt the silhouette when styling their Labubus.

      Miu Miu

      Beau Leather Tote Bag

      (Image credit: Getty Images)

      Prada

      Buckle Small Leather Handbag With Belt

      How to style: Experiment with hardware details, like buckles, to elevate your bag from ordinary to cherished, along with your favorite Labubu bag charm.

      (Image credit: Getty Images) How to style: Playing with textures is essential for enhancing a handbag, so look for a model that features a suede or faux-suede texture to contrast with your Labubu's fluffy appearance.

      Miu Miu

      Aventure Suede Bag

      Shop more Labubu-worthy handbags

      Freja New York

      Mini Chrystie Oat

      Bottega Veneta

      Small Andiamo in Black

      Khaite

      Elena Studded Textured-Leather Shoulder Bag

      Alaia

      Le Teckel Medium Nubuck Shoulder Bag

      Veronica Beard

      Boxy Shoulder Bag

      Khaite

      Simona Shoulder Bag in Rebel Suede

      Osoi

      Black Shoulder Brocle Bag

Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon). Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon).

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Labubu has just become the fashionista's preferred plus-one (with a new collection coming soon).

Fashion's beloved viral bag charm from POP MART, Labubu, will be releasing a new collection soon. Discover all the details now.