Hailey Bieber uses this $20 Korean jelly blush over her Rhode blush (and now I will as well).

      I really enjoy a good GRWM video. In fact, I’d say that most of my daily social media scrolling involves watching celebrities, content creators, and fellow editors prepare for their day—performing their skincare routines, applying makeup, styling their hair, and coordinating their outfits. Given this, it’s no surprise that I follow Hailey Bieber on Instagram and TikTok. The internet sensation and Rhode founder frequently shares GRWMs and makeup tutorials on both platforms.

      While watching her latest GRWM, I noticed something intriguing. At least I think so. She uses her Rhode Pocket Blush ($24) as expected. (From what I see, it appears she’s using the shade Freckle, which is a neutral peach.) Then she adds another blush on top. This blush is a $20 Korean jelly formula that gives the skin a soft, matte, cloud-like appearance. Continue scrolling to see the specific one.

      @haileybieber

      a late night grwm 🎀♬ original sound - 80s throwback hits

      The Exact Blush

      TONYMOLY

      Cheek Tone Jelly Blusher in Nude Amber

      Here’s the $20 Korean Jelly Blush in question. Unlike conventional pressed powders, this blush has a unique bouncy texture. Its natural-matte finish, along with skin-smoothing ingredients (such as squalane and hibiscus flower extract), creates a soft, cloud-like effect. It looks like she’s using the shade Nude Amber, which is a very soft (almost neutral) pink-beige. The blush comes with a built-in powder puff, but Bieber prefers using a fluffy brush, sweeping the soft powder around her Rhode Pocket Blush and focusing it under her eyes. This gives her skin a soft, almost airbrushed appearance.

      TONYMOLY

      Cheek Tone Jelly Blusher in Fog Pink

      While the shade options aren’t the most diverse, it includes two other shades. The first is Fog Pink, described by the brand as a dusty pink with lilac undertones.

      TONYMOLY

      Cheek Tone Jelly Blusher in Rose Quartz

      The other shade is Rose Quartz, which is a true rose with peach undertones.

      Shop 5 More Celeb- and Editor-Approved Blushes

      rhode

      Pocket Blush in Freckle

      I had to include Rhode’s Pocket Blush. After all, I use it almost daily. I favor the shades Piggy (a bright pink) and Toasted Teddy (bronze terra-cotta), but it looks like Bieber uses the shade Freckle (neutral peach) in her video.

      MILK MAKEUP

      Cooling Water Jelly Tint Lip + Cheek Blush Stain in Chill

      Speaking of jelly blushes, remember when this one went viral? Its jelly texture provides an instant cooling effect and offers a buildable stain of color for both lips and cheeks.

      Saie

      Supersuede Talc-Free Powder Blush in Ciao

      Saie recently launched these Italian-inspired powder blushes, and I’m in love with them. I adore the shade Ciao; its golden-brown hue resembles a golden-hour sunset.

      MERIT

      Flush Balm Cream Blush in Archival

      Numerous editors and celebrities rave about Merit's Flush Balm Blush.

      Tower28

      GetSet Blur + Set Matte Powder Blush in Sawtelle Slushie

      Here’s another beautiful matte-finish blush worth considering.