Yes, Topshop has made a "comeback" and I was the first to try on the new collection.

Yes, Topshop has made a "comeback" and I was the first to try on the new collection.

      Welcome to the Gen Z Mood, where I—Who What Wear UK's 26-year-old social media editor—share my mood of the month along with the most exciting things I've come across while scrolling. I'm always on the lookout for new and budget-friendly ways to stay on trend, and I'm bringing you along for the ride. As a dedicated doomscroller, it wasn't long before the rumors of a certain cult brand's return to the high street surfaced on my Instagram feed a few weeks ago. In a post that now has over 4 million views, Topshop hinted at a comeback that tugs at the nostalgic heartstrings of Millennials and Zillennials who grew up with the brand, assuring us that Topshop will soon ‘return’ to the familiar brand we once adored.

      Perhaps it’s the much-loved Britpop revival or our Y2K-inspired shopping preferences, but something in the air (and the wildly enthusiastic comments section) suggests that Topshop loyalists are eager to embrace whatever the brand offers next. Like the excited users in the comments, I'm curious to see what 'next' entails. Can it measure up to the Topshop we once knew? The brand that cultivated a culture through its clothing and effortlessly captured the essence of youth among its customers.

      A few of my favorites from Topshop's new 'Ranch Water' collection include soft suede, classic denim, and this beautiful green silk slip skirt. Topshop, much like many '90s kids, held a special place in my heart during my teenage years. It served as the backdrop for what I defined as 'style' back then. I would spend hours in their fitting rooms and save up for pieces from their premium Unique range—a term I still search for on Vinted today. That period embodied a brand you could trust, effortlessly balancing trends and personal expression.

      These are the reasons for my deep-rooted affection for Topshop, despite its troubled decline (which, if you're interested, I recommend watching Trouble at Topshop on iPlayer). Whether you find yourself reminiscing about time spent in their iconic Oxford Street store, their coveted collaborations with celebrities and designers (such as Kate Moss, Christopher Kane, and JW Anderson, just to name a few), or simply can't forget the impression your Joni jeans made on you growing up, having been a 'Topshop girl' in a previous life seems to connect a devoted group of shoppers in 2025. And, aside from the clothing, it sets a high expectation for what the brand can embody in its new 'era'.

      The new team at Topshop is well aware of these sentiments. Last year, the Danish fashion group Heartland acquired 75% of Topshop and Topman, initiating a new chapter for both brands and a departure from ASOS, operating as an independent site from August (while still being available on the retailer's platform). This investment has introduced a wave of employees, fresh creative directions, and new collections, launching with the latest range titled Ranch Water.

      With a London-based scavenger hunt launching their relaunch this summer, an interactive art installation called "We Missed You Too" by London artist Russ Jones taking over Soho, and a standalone website planned for autumn, the brand's new Marketing Director, Moses Rashid, confirmed that the past will inspire the future, telling us at the launch of the latest collection, “Hearing from Topshop fans will be crucial as we enter this new era.”

      So, with the stage set for a potential 'Topshop Summer', I seized the first chance to experience the new offerings in person (something we've all been missing since the brand transitioned online). Equipped with a checklist of everything I once loved about Topshop and healing my inner child as I went… Keep scrolling for my selection of the revitalized Topshop pieces that have me most excited for what's on the horizon.

      **Premium Details**

      I had a blast styling this jacket; it feels like the perfect piece for summer evenings.

      - **Topshop Co-Ord Premium Real Suede Jacket With Seam Detail in Pink**

      Upon spotting this dusty pink hue, I knew I needed to try this jacket on; the suede is incredibly soft and makes this item feel special—if you’re adding one suede piece to your wardrobe, make it this one.

      - **Topshop Co-Ord Embellished Linen Mini Skirt in Yellow**

      Attention to detail seems to be in Topshop's DNA; this embellished butter yellow two-piece is absolutely lovely!

      - **Topshop Knitted Co-Ord Stitchy Short in Red**

      Crochet + two-piece + summer = the perfect combo.

      **Unique Styles**

      Lace slips are trending this season, and I love the versatility in styling this vibrant green one.

      - **Topshop Satin Lace Petticoat Mid Rise Mini Skirt in Green**

      Bonus points for being easy to pack; this is a holiday essential that transitions seamlessly from beach to club.

      - **Topshop Dante

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Yes, Topshop has made a "comeback" and I was the first to try on the new collection.

These are the items that caught my attention.