Daisy Edgar-Jones Discusses Summer Packing, Reminiscing About Normal People, and Her Latest Campaign with Gucci.

Daisy Edgar-Jones Discusses Summer Packing, Reminiscing About Normal People, and Her Latest Campaign with Gucci.

      (Image credit: Courtesy of Gucci) Daisy Edgar-Jones has vivid memories associated with Italy. One of the most impactful is her time spent in a villa near Rome while filming the final scenes of Normal People—the television adaptation of Irish author Sally Rooney's 2018 novel—released in 2020, which became the BBC's most viewed series with 62.7 million streams. "That was my first time really spending time in Italy," the actress tells Who What Wear. "I recall thinking, 'Wow, this is amazing.'" Five years later, the 26-year-old actress returned to Italy for another pivotal moment: becoming the new face of Gucci and its Gucci Lido campaign. Edgar-Jones traveled to the cliffside town of Sorrento to shoot the new campaign with photographer Jim Goldberg, alongside actors Aliocha Schneider and David Jonsson. The campaign celebrates summer, the enchanting appeal of Italy's coastal lidos, and relaxing days along the Mediterranean shoreline, showcasing Edgar-Jones with the effortless elegance reminiscent of Jane Birkin, adorned in printed silk scarves, woven GG Marmont bags, and terry-cloth swimsuits perfect for summery days. Below, read our discussion with Daisy Edgar-Jones as she reflects on summer packing, her memories of Normal People, and behind-the-scenes experiences from her recent campaign with Gucci.

      How did your relationship with Gucci begin?

      I've admired Gucci since childhood, having loved the brand for as long as I’ve been interested in fashion. The history of the house fascinates me, and I feel incredibly fortunate to work with them.

      Now, as the face of the new Gucci Lido campaign, is there a particular piece or look you felt especially connected to or excited about wearing?

      I adored the outfits in this Gucci campaign, but there was one specific look: a white shirt paired with white shorts, beautiful sandals, and a stunning bag. I absolutely loved that ensemble. It evoked a very Jane Birkin vibe, feeling effortlessly stylish. I also really liked some lovely loafers and scarves. Overall, I just adored the entire world of the campaign.

      (Image credit: Courtesy of Gucci)

      The Gucci Lido campaign captures the essence of an Italian summer, emphasizing a sense of escape and timeless glamour. Do you have personal memories or favorite summer destinations in Italy that evoke similar sentiments?

      I felt incredibly lucky to shoot the campaign in Sorrento, and I would love to return and spend more time there… Regarding favorite memories and locations in Italy, we filmed the last couple of weeks of Normal People in an amazing villa just outside of Rome. It was one of my favorite filming experiences ever. I visited the Amalfi Coast when I was quite young, and I remember devouring lemon sorbet and being utterly enchanted by everything.

      (Image credit: Courtesy of Gucci)

      What was the creative process like behind the scenes? Any memorable moments you can share from the shoot?

      The creative process was a blast! Jim is an absolute legend, and I loved hearing his stories. I'm a huge admirer of his work, so I was thrilled to collaborate with him. He really welcomed us into his creative world and aimed to capture candid vacation-style photographs. I enjoyed hearing about his vision and how he interacts with his subjects to create his art.

      (Image credit: Courtesy of Gucci)

      Your style has transformed over the years, from red carpet glamour to street style. How has your personal style evolved?

      I've always had a passion for fashion. I've seen every fashion documentary imaginable. I admire the history of designers and fashion houses, how fashion influences your feelings and how you navigate the world, as well as what it reflects about our society.

      Can you share your experience working with your stylist, Dani Michelle?

      I’ve truly enjoyed collaborating with Dani. She has an amazing ability to understand what makes you feel confident and helps you discover your personal style from there. We really worked together to find that for me. She’s incredible. I’ve cherished every moment spent working with her. I feel very fortunate; I believe she's one of the best in the industry.

      If you could take one piece from the Gucci Lido collection on a summer trip, which item would it be?

      If I could choose one item from the Gucci Lido collection to pack, it would definitely be the suede loafers. I think they’re super chic, and they’d pair wonderfully with jeans, shorts, or a dress. I believe they’re an essential shoe!

      Shop the Gucci Lido Collection

      Gucci

      Women's Gigi Loafer

      Gucci

      GG Terrycloth Bikini

      Gucci

      Softbit Medium Top Handle Bag

      Gucci

      Printed Stretch Jersey Swimsuit

      Gucci

      GG Marmont Woven Medium Shoulder Bag

      Gucci

      Printed Silk Twill Carré

      Gucci

      Woven Straw Boater Hat

      Gucci

      Sparkling Stretch Jersey Swimsuit

      Gucci

      Gucci Marina Chain Bracelet

      

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Daisy Edgar-Jones Discusses Summer Packing, Reminiscing About Normal People, and Her Latest Campaign with Gucci.

A discussion with the actress.