Personalized Touches Are Essential for Hannah Brown's Upcoming Timeless, Romantic Wedding

      Hannah Brown's special day is approaching quickly. The TV personality and two-time best-selling author, known from The Bachelorette, has been organizing her wedding to fiancé Adam Woolard for later this summer. The key elements of her wedding preparation have been the small, detailed touches that create a significant effect. "The little details are what truly make a wedding unforgettable," she tells Who What Wear. "Every element should feel intentional and reflect the experience we're curating." Thus, it makes sense that she teamed up with print and design service VistaPrint to create the Hannah Brown Wedding Collection.

      The debut of Brown's collection with the brand featured refined invitation suites, matching envelopes, wax seals, and more. Now, her attention is shifting to the day-of details that integrate everything cohesively, including standout welcome signs, seating charts, cocktail napkins, custom guest books, and favor bags. Together, these personalized items establish a unified, intimate wedding experience from the first kiss to the final toast. "Whether it's the cocktail napkins or the guest book, it's about creating a tone that's effortless, chic, and deeply personal," Brown explains.

      Continue reading to learn more about Brown's collaboration with VistaPrint, her design journey, and exclusive details about her upcoming wedding. Is there a detail you're most eager to see realized? Honestly, I'm excited for everything! However, I'm particularly looking forward to the complete reception setup—how the printed elements, such as menus and place cards, harmonize with the florals and tablescape.

      How did your wedding style and theme influence these day-of aspects? My wedding aesthetic is classic, romantic, and elegant—nothing overly complicated, yet still refined. My gown, the flowers, the overall French setting—everything contributes to a sense of timeless beauty. I wanted our day-of details to radiate the same elegance, enhancing the natural beauty of the venue without overshadowing it.

      Why was it essential for you to partner with a print company like VistaPrint for your wedding? Can you explain the collaboration process? VistaPrint made the process effortless. I wanted everything to be personal yet beautifully crafted, and their team brought my vision to life without any hassle. The collaboration was the right match—I worked with their designers to ensure that every detail matched my wedding's theme. I love that VistaPrint allows any bride to create something special, no matter if it's in France or their hometown.

      How do you and your partner plan to relive the moments after the wedding? Is there a specific keepsake you're eager to create? Our wedding day is going to be a dream, and I want to hold onto every memory. I'm particularly excited about the handwritten messages from our loved ones in our guest book. I also can't wait to craft our photo book as a memento of the day. These physical items will help us revisit that moment, even years later.

      Planning your own wedding? Or just excited to check out Brown's collection for inspiration? Visit VistaPrint and use code HANNAH for up to 50% off wedding essentials.