Jewelry is Becoming More Unique—6 Trendy Insider Brands Everyone is Wearing
Move over, diamonds. Jewelry trends in 2025 are becoming… more eclectic. The inspiration draws from your eccentric aunt who resides in the desert or your creative high school art instructor. At least, that's the sentiment linked to the rising trend of bold stone and statement jewelry that’s appearing all around us. Summer already encourages us to be more adventurous and playful with our clothing choices, and these lapis lazuli, carnelian, and agate stones definitely enhance a basic tank top, maxi dress, or swimsuit.
My growing collection can be sorted into two types: classic and streamlined jewelry primarily made from metal that I wear all year and my summer jewelry. The items in the latter category are significantly more vibrant and kitschy compared to the standard hoops or snake chains I favor in other seasons. The colors become more vivid, the shapes bolder, and the pieces are far from delicate. June, July, and August are when these lively accessories truly shine, but I believe several brands are crafting a statement jewelry aesthetic that will continue well beyond Labor Day.
Next, I’ll highlight six must-know labels in the accessory scene right now, from Juju Vera to Le Sundial. If you have a keen eye for style, I’m sure you’re already exploring these names. Known for their pieces featuring natural stones, meaningful pendant necklaces, tassel accents, bold shells, and vintage-inspired designs, each brand is shaping the look of fashionable jewelry in 2025.
Fact: Anyone with a good sense of style is currently shopping at the Milan-based accessory brand Le Sundial. Famed for its beautifully elegant tassel belts and beaded necklaces made from red carnelian and tiger eye stones, it has secured a prized position in the closets of the most stylish individuals I know, who tend to wear these pieces as standout features in their minimalist outfits.
Le Sundial
Venice Opera Carnelian Necklace
Le Sundial
Disco Pendant Necklace
Le Sundial
Nautilus Tiger Eye Collar Necklace
Le Sundial
Drop Onyx Earrings
Le Sundial
Nautilus Sterling Silver Earrings
Belt
I've come across it, you've seen it, we've all seen the Juju Vera Petra Shell Necklace. The sterling silver shell adorned with five teardrop pendants has become a staple for the midriffs of the trendiest women I know, but the brand behind this viral piece offers a treasure trove of antique-inspired accessories including collar necklaces, cuff bracelets, and sculptural earrings that define a contemporary boho-meets-minimalist look that is gaining popularity.
Juju Vera
Stella Silver-Plated Earrings
Juju Vera
Riviera Petra Tasseled Sterling Silver Necklace
Juju Vera
Athena Sterling Silver Diamond Necklace
Juju Vera
Riviera Sun 14k Gold Vermeil Cuff
Juju Vera
Riviera Sterling Silver Turquoise Fish Necklace
Juju Vera
Thea Gold-Plated Necklace
Crafted with artisanal handblown glass using ancient lampwork techniques, Ayllón pieces evoke a sense of nostalgic charm. The cord necklaces featuring a single stone can also serve as waist belts layered over skirts and trousers, while the bubble-like rings can elevate even the most basic outfits.
Ayllón
Black Dora Necklace
Ayllón
Memoria in Regaliz
Ayllón
Felisa Multi Necklace
Ayllón
Black & Beige Siglo Ring
Ayllón
Black Maja Necklace
From EmRata to Paloma Elsesser—if an It girl goes on vacation and leaves behind a piece from Vertigo, did she really go? Just kidding, but only partly. The naturally colored stones strung on bracelets, looped around cord pendants, or tied into bag charms resonate with a sense of nostalgia for childhood craft projects while still being stylish and refined.
Vertigo
Baby Breccia Medallion
Vertigo
Jasper & Turquoise Teardrop Amulet
Vertigo
Black Pearl Shell Pendant
Bold, playful, and eye-catching, Julietta's designs attract compliments effortlessly. From beachy shell earrings to resin cuffs, the pieces are the type you might initially purchase with a specific trip in mind but end up adopting for year-round wear. Since they speak for themselves, a simple outfit can be elevated by wearing one of the necklaces, clip-on earrings, or bracelets.
Julietta
Navagio Necklace
Manà is another lesser-known brand behind the lengthy statement pendants spotted on top influencers, notably for their innovative takes on seashell motifs, including pendants hanging from thick tubular ropes and seashells attached to large safety pins to function as modern brooches.
MANÀ
Porcelain Shell Amulet
MANÀ
ManÀ X Carina Nicklas Shell Tassel Necklace
MANÀ
Oyster Shell Amulet Pendant
MANÀ
Shell Amulet .02 Brooch
MANÀ
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Jewelry is Becoming More Unique—6 Trendy Insider Brands Everyone is Wearing
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