Serious question: How come every new COS item isn't already sold out?

Serious question: How come every new COS item isn't already sold out?

      (Image credit: @elizagracehuber) COS is a brand I consistently rely on to provide at least a few items that meet my criteria. Whether it’s a striped T-shirt, a great pair of jeans, or a simple, everyday dress, it doesn't matter much to me. As long as I know that every time I enter cos.com into my browser, I’ll find something worth purchasing, I’ll keep returning. Recently, however, my frequent visits to COS's website have turned into more of an issue than a casual habit, and not for the reasons you might expect. The problem? Everything is just too appealing.

      Whereas I used to add one or two COS items to my cart each time I browsed, that number has significantly increased. The assortment of outerwear, dresses, shoes, pants, and especially bags has me spending much more than I should. I can't resist, and the worst part is that when my orders arrive, they often exceed my expectations, driving me back to the site to browse again, creating a seemingly endless cycle of spending. My financial advisor isn't pleased with me, but my wardrobe is flourishing.

      In short, COS is on quite a roll this season—really, this year—and I can't understand how each new arrival isn’t already sold out. Clearly, people are not checking the site as frequently or as thoroughly as I do, which is why I’m here to change that. Below, you’ll find the best new COS items for summer 2025, featuring elegant scarf blouses and luxurious dresses, as well as swimwear, basics, and plenty of bags (my favorite category from the brand at the moment). It’s all just a scroll away.

      COS

      Asymmetric Double-Faced Wool Top

      This beautiful scarf top could easily cost twice or even three times more from another brand. It looks so high-end.

      COS

      Drawstring Phone Pouch - Straw

      I’m really getting into raffia bags this summer. Why not, right?

      COS

      Cotton-Blend Capri Pants

      I’m buying these capris just to replicate this exact outfit. The mix of spring pants with a fall jacket is delightful.

      COS

      Gathered Cotton Tank Top

      A splash of red always enhances an outfit—always.

      This hat will pair beautifully with white jeans and a fun, colorful tank this summer. It would also pair well with a bikini top and linen pants for a day at a European beach. The possibilities are endless!

      COS

      Printed Midi Wrap Skirt

      Wow, this print is stunning.

      Especially if paired with these red leather flip-flops.

      COS

      Draped V-Neck Maxi Dress

      For an even cooler vibe, layer a white boyfriend tee underneath.

      COS

      Twist-Detail Linen-Blend Top

      If you’re searching for flats that give off heel vibes, I’ve found the perfect pair for you. I have them in black and wore them throughout my recent trip to Athens. They elevate every outfit without the discomfort of heels. I also brought them on my recent trip to Seoul, where they received numerous compliments on the streets. Shop the flats:

      COS

      Square-Toe Leather Court Shoes

      If you like these, I highly recommend getting them in cream as well—if they don't sell out first.

      COS

      Relaxed Cotton T-Shirt

      In my view, COS makes the best tees out there. No other brand even comes close.

      COS

      Tailored Linen-Blend Longline Shorts

      I’m really into Bermuda shorts and culottes right now. They’re unexpected and stylish, especially in this dark brown color.

      COS

      Hand-Woven Tote Bag - Raffia

      COS

      Knitted Cotton Midi Dress

      COS

      Column Straight-Leg Jeans

      You typically have to pay double or triple for jeans of this quality. Not today, though!

      COS

      Garnet Beaded Necklace

      An ideal accessory, in my opinion.

      COS

      Collared Suede Jacket

      I’m determined to get my hands on this jacket. I need it in my life.

      COS

      Clean Cut Regular T-Shirt

      This T-shirt is definitely on my list. I want to style it with a long-sleeve top underneath.

      COS

      Drawstring Cotton Shorts

      These white poplin shorts can be styled in so many different ways.

      COS

      Embellished Triangle Bikini Top

      A cute summer clutch or makeup bag for under $50? Count me in!

      Essentially, this entire outfit is COS—from the shoes to the capris to the blazer. The blazer, in particular, is such a standout piece due to its unique shape and texture. It appears to be denim but is actually made from a heavy woven fabric that feels incredibly luxurious. Shop the blazer:

      COS

      Oversized Exaggerated-Shoulder Denim-Look Blazer

      This blazer is truly amazing. I get so many compliments every time I wear it.

      COS

      Wide-Leg Linen Drawstring Pants

      Perfect for traveling—lightweight,

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Serious question: How come every new COS item isn't already sold out?

I’m genuinely taken aback.