Mark my words: This Tory Burch bag is set to achieve *It* status by summer.

      If you spend time around fashion editors these days, you'll frequently hear the name Tory Burch. The brand has experienced a somewhat secret revival over the last couple of years, moving away from its luxe and preppy style to embrace a fresher, more modern aesthetic. Among fashion enthusiasts, Tory Burch is recognized not only for her popular Reva ballet flats (which continue to be favored by both longtime fans and newcomers) but also for her pierced mules, jellyfish dresses, and quirky peep-toe heels. However, given Tory Burch's strong reputation, these newer products—favored by those who sit in the front rows at her shows or closely follow fashion week online—are still somewhat under the radar. From personal experience, I can say that whenever I wear my Tory Burch pierced mules, people stop me in the street to compliment them, often surprised to learn their origin. The typical reaction is, "Wait... Tory Burch as in the Tory Burch?" Yes, indeed, that Tory Burch.

      Discussing this feels a bit stale, as her brand has been generating buzz for several seasons among fashion insiders. Yet, this exciting new chapter for Tory necessitates someone like me to share the news with those outside the fashion circle, and I'm happy to do so. It would be remiss not to mention the brand's Marshmallow Satchel, which I believe is destined to become a must-have accessory.

      I've noticed several editors sporting the Marshmallow bag lately, most opting for the larger size available in classic black or a light coconut brown. Tory's signature logo is subtly embossed on the front of the bag's '90s-inspired design, featuring a double zip that offers ample space and long straps that combine practical functionality with contemporary style.

      The bag's plush shape is what inspires its adorable name, but it also lends the bag a quiet elegance that remains appealing, even as trends shift away from minimalist luxury. It evokes the kind of style associated with Carolyn Bessette-Kennedy, while also being something that a current trendsetter like Devon Lee Carlson, a known Tory fan, would wear. This bag is versatile enough for a range of fashion aesthetics.

      Moreover, the Marshmallow bag serves as an excellent backdrop for quirky keychains or fluffy Labubus, which many editors have been decorating theirs with. It's a bag that allows for both minimal and maximal styling, depending on how you accessorize.

      Once a bag like this gains traction among editors—who showcase on Instagram Stories how they can fit multiple books in one zipped compartment while still having room for makeup, a wallet, an iPhone, and possibly a few Sonny Angels (if you know, you know)—it gradually becomes popular with their followers. Before long, it’ll be all over TikTok, and everyone will acknowledge the Marshmallow Satchel—as seen in the smaller size retailing for just under $400—as the next must-have item.

      In fact, it seems the buzz around this It-bag is already spreading, evidenced by the large Marshmallow bag in coconut brown being sold out online. And you probably don’t need me to guide you on your next steps to stay ahead of the fashion curve while you still can.

      Shop the Tory Burch Marshmallow Satchel now:

      - Tory Burch Small Marshmallow Satchel in Black

      - Tory Burch Small T Monogram Marshmallow Satchel

      - Tory Burch Marshmallow Satchel in Black

      - Tory Burch Small Crinkle Leather Marshmallow Satchel in White

      - Tory Burch Mini Crinkle Leather Marshmallow Satchel in White

      - Tory Burch T Monogram Embellished Small Marshmallow Satchel in Black

      - Tory Burch Marshmallow Satchel