Introducing Courtney Claghorn: The Founder of the Sunless Tanning Brand Sugared + Bronzed.

Introducing Courtney Claghorn: The Founder of the Sunless Tanning Brand Sugared + Bronzed.

      Welcome to Second Life, a podcast that highlights successful women who have made significant career changes and fearlessly navigated their pivots. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode provides insight into the lives of women who are true innovators in their industries. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you listen to podcasts to keep updated.

      In recent years, the name Sugared + Bronzed has become closely associated with premier airbrush tanning and sugaring spots throughout the United States. The brand's founder, Courtney Claghorn, exemplifies a bold entrepreneurial spirit. She started Sugared + Bronzed by converting a frustrating experience into a successful business that is changing beauty norms.

      A Colorado native with a business degree, Claghorn moved to Los Angeles to pursue work in fintech, only to be taken aback by the low quality, high prices, and mediocre service of spray tans available in California. While she once paid $25 for an impeccable tan back home, the offerings in L.A. were disappointing. Rather than compromising, she recognized an opportunity.

      With a courageous leap and encouragement from her then-boyfriend, now husband and CEO of Sugared + Bronzed, she invested $500 to establish Bronzed (the brand's original name) from her apartment in Santa Monica. What began as a part-time venture quickly attracted a loyal clientele drawn to her budget-friendly, high-quality spray tans. Confident in the demand for her services, Claghorn decided to leave her job and dedicate herself to the business full-time, marking the start of a decade of impressive growth.

      Over the last ten years, Claghorn has evolved Sugared + Bronzed into a thriving enterprise with 36 locations nationwide and ten more in the pipeline. Her vision expanded from tanning to encompass sugaring, a natural hair removal method, along with a popular range of tanning and skincare products that align with the brand's principle of accessible luxury.

      Tune in to the latest episode of Second Life to discover how Claghorn's knack for identifying and addressing a market need has positioned Sugared + Bronzed as a preferred choice for beauty lovers desiring quality services at reasonable prices. Continue scrolling to shop some of Sugared + Bronzed's top-selling products.

      SUGARED + BRONZED

      Tinted Mineral Sunscreen

      SUGARED + BRONZED

      Sugar Paste

      SUGARED + BRONZED

      Sunless Tanning Glow Drops

      Next: Discover how Angela Vranich of Little Spoon redefined children's nutrition.

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Introducing Courtney Claghorn: The Founder of the Sunless Tanning Brand Sugared + Bronzed. Introducing Courtney Claghorn: The Founder of the Sunless Tanning Brand Sugared + Bronzed. Introducing Courtney Claghorn: The Founder of the Sunless Tanning Brand Sugared + Bronzed. Introducing Courtney Claghorn: The Founder of the Sunless Tanning Brand Sugared + Bronzed.

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Introducing Courtney Claghorn: The Founder of the Sunless Tanning Brand Sugared + Bronzed.