From Saint-Tropez to Sardinia: These 7 Chic Swimwear Trends Will Be Ubiquitous

      Few experiences in life surpass a peaceful summer day spent relaxing by the ocean. The entirety of the experience feels utterly delightful—from the sound of waves crashing to the sunlight shimmering on your skin, to leisurely flipping through an engaging book, and even to observing some chic swimwear trends. In fact, we would argue that spotting these trends can be one of the most exciting parts of scheduling beach days. As fashion enthusiasts, we take considerable joy in people-watching and trend-watching by the water. Apart from the runway, there's no better place to grasp the changing tides of fashion than by being outdoors near a body of water.

      However, not everyone shares this viewpoint, since finding the perfect swimsuit, assembling a beach-ready outfit, and anticipating which trends will emerge each summer can be quite daunting. Fortunately, we’ve got you covered. After dedicating hours to researching recent runway collections and social media trends, we've compiled a list of seven sophisticated swimwear trends already gaining momentum among the stylish crowd. We are also providing shopping suggestions. Whether you plan to visit a club in Saint-Tropez or take a dip in the crystalline waters of Sardinia, you’re bound to see some of the most fashionable individuals sporting these beachwear trends this summer (perhaps even yourself). Without further delay, let's dive in.

      1. The New Nautical

      It's a bit of a cliché, but there’s one classic swimwear trend you can always rely on during the summer: nautical stripes. To be clear, the Breton-stripe beachwear we've recently observed is significantly more upscale than in the past. With influences from the "coastal grandmother" and old money aesthetics, striped swimwear this season radiates elegance through retro bikini cuts, sophisticated color schemes, and polished styling. This results in a refreshed wave of nautical swimwear that underscores the timeless allure of this particular summer-inspired pattern.

      2. Wild Things

      Nautical stripes aren’t the only print trend making waves in the latest swim collections and beyond. If you’ve been keeping up with recent styles, it should come as no surprise that animal-inspired patterns have surged into resortwear collections as well. While the trend’s rapid popularity is noteworthy, it's not the complete picture. Animal-print swimwear distinguishes itself by being "tamed," allowing for easier adoption by all. From classic-cut leopard bikinis to minimalist zebra-print one-pieces, there are plenty of ways to embrace your wild side this summer.

      3. Pretty Pastels

      If you prefer to skip prints but want your one-piece to stand out this summer, pastel swimsuits should be on your radar. Unlike many other beachwear trends, pastel swimsuits are a solid summer choice, striking a perfect balance between being visually captivating and steering clear of overt summer styling clichés. Whether you choose baby blue, powder pink, lilac, or butter yellow, a swimsuit in any of these lovely pastel shades will surely attract positive attention this summer.

      4. Contemporary Color-Blocking

      For those who struggle to stick with a single color, there’s another swimwear trend that caters to your indecisive nature. While some might think that two-tone swimsuits are becoming stale since they have been around for a while, that’s not the case. What makes color-block swimwear appealing is its contemporary twist through bold contrast piping, revamped retro silhouettes, unconventional color combinations, and, importantly, imaginative styling. It’s one of the few beachwear trends that allows you to look chic, cool, and multi-colored this summer.

      5. Hardware Store

      While colors and prints can make your swimsuit stand out this summer, they aren't the sole methods for achieving this effect. Another emerging beachwear trend captivating fashion enthusiasts is what we refer to as "hardware store"—swimwear adorned with jewelry-inspired hardware, embellishments, and beading. This swim trend doesn’t focus on a specific type of hardware but instead revolves around transforming familiar silhouettes with stunning accents. For instance, a simple white one-piece becomes striking with chunky silver details, while the straps of a little black bikini become far more intriguing with the addition of bold stones.

      6. Soft Life

      While we appreciate the addition of hardware, some summer days call for a gentler approach. Enter the "soft life" trend. Influenced by the rise of cottagecore and coquette aesthetics, we have gradually seen more delicate swimwear emerge on beaches, pools, and even in backyards. This trend differs from others by evoking the idea of a soft and relaxed lifestyle through swimsuits featuring eyelet details, appliqués, ruffles, and light hues. If you’re looking for a reason to book that beach vacation, this swimwear trend might just be your invitation to live a softer summer.

      7. Back to the '90s

      By now, we hope it’s clear that a wave of new swimwear trends is taking over beaches all around. Perhaps the most elegant of all is not new but a nostalgic throwback. A minimal one-piece suit is