The 2025 Swim Report—All the Key Trends You Should Be Aware Of

      As summer begins, thoughts turn to swimwear and the essential styles to pack for vacations this season. For summer 2025, several distinct trends are emerging, many of which connect to broader fashion movements. Gingham prints, making a comeback in various forms like kick-flare pants and skirt sets, are now also appearing on bikinis. Fashion imbued with personality, often seen on the street style scene with pillbox hats and bag charms, is translating to swimwear through stone-adorned straps and hardware buckles. Pendant necklaces, gaining popularity among stylish individuals, are also becoming key accessories for swimwear. Some trends reflect a continuation of what we observed last summer, albeit with slight variations. The increase in printed designer motifs from 2024 is expanding further, with martini green from last year evolving into earthier tones. Other trends feel fresh for summer 2025, particularly new takes on classics. Nautical stripes are being revitalized, and deep-plunge silhouettes are becoming prevalent in one-pieces. Below are the seven major swim trends to note for summer 2025.

      The item every fashion enthusiast is eager to add to their wardrobe for summer? A pendant necklace. Accessories from labels like Juju Vera and Le Sundial have gained IYKYK status, selling out rapidly. Initially a jewelry trend paired with everyday outfits, it’s now making its way into vacation styles in the South of France and appearing on the runways of Chanel and Chloé. Expect to see pendant necklaces featuring tassels and charms layered over swimwear this summer. This trend focuses more on styling and accessorizing than on the swimsuits themselves.

      Deep, plunging necklines are a common motif for one-pieces in summer 2025. Previously, contrast-trim designs and sporty silhouettes dominated, but there's a noticeable shift towards more seductive, skin-baring yet elegant styles. These swimsuits are frequently styled with wide-brim hats, classic sunglasses, metallic jewelry, and sarongs tied at the waist, enhancing the glamour associated with plunging necklines.

      Gingham, the print frequently linked with summer picnic dresses and vintage Brigitte Bardot references, has officially found its place in the swimwear market. This pattern is even appearing in unexpected designer collections, such as a Celine gingham swimsuit. Brands are modernizing this nostalgic print with contemporary cuts like high-waisted bikinis and ruched one-pieces, creating a playful blend of classic style that looks great poolside or paired with an oversized button-down for lunch.

      If opting for a solid color at the beach this season, choose a neutral. While neutral swimwear isn't a new concept, the shades have deepened significantly. Clay, sienna, sage, and espresso are trending, providing a polished look for your beach outings. Pairing these colors with leather sandals and gold jewelry achieves a laid-back luxury feel. These grounded tones serve as timeless, versatile pieces, reminiscent of a well-curated capsule wardrobe.

      These are not ordinary black bikinis—they're standout pieces that appear deceptively classic. Designers are breathing new life into favorite swimsuit styles. Consider a triangle bikini top embellished with beads and a timeless leopard one-piece featuring a surprising metallic clasp at the back. Your swimsuit collection should feel more editorial than athletic, shifting focus from blending in at the beach to attracting attention from the towel to the cabana bar.

      Nautical-inspired swimwear has long been a summer favorite, but this season's iteration feels more refined. Originally, it was associated with ready-to-wear fashion—think Audrey Hepburn in a striped collared shirt in the '50s—but now, it's thriving in swim collections. Envision sleek one-pieces with strategically placed stripes and minimalist bikinis with a nautical twist. This trend carries a retro charm, particularly when styled with cat-eye sunglasses and a crisp white linen cover-up, while still feeling modern enough for Saint-Tropez or a friend's rooftop pool gathering.

      If the design resembles something a fashionable woman would have worn on a Mediterranean holiday in 1974, you're on the right path. Iconic prints by brands like Pucci, Missoni, and Burberry are making a strong return, featuring swirls, chevrons, and checks. Whether you choose a retro halter one-piece or a vintage-inspired string bikini, these swimsuits pay homage to the past while feeling incredibly contemporary. Don't forget to accessorize with oversized sunglasses and a headscarf for a complete look, and bonus points if you discover a stylish cover-up from a vintage shop.