Introducing Anushka Salinas: The Chief Executive Officer of the Prominent Parenting Technology Firm Nanit

      Welcome to Second Life, a podcast featuring accomplished women who have made significant career transitions and boldly embraced change. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode offers insight from women who are innovators in their respective fields. Subscribe to Second Life on Apple Podcasts, Spotify, or your favorite podcast platform to stay updated.

      Anushka Salinas’ career path embodies the essence of a second life. As the new CEO of parenting technology company Nanit, she has crafted a career that unites her passion, business savvy, and innovative spirit. Her journey began in an entirely different sector: fashion.

      Salinas began her career at Lord & Taylor as an assistant buyer, where she combined her passion for fashion with her interest in the data and strategy that drive the industry. Eager to enhance her business knowledge, she pursued an MBA, which introduced her to Jenn Hyman and Jenny Fleiss, the founders of Rent the Runway. She was captivated and greatly inspired by their groundbreaking clothing rental model and recognized an opportunity to merge fashion with business.

      In a daring decision, Salinas declined a secure job offer to join the nascent Rent the Runway. Over three years, she contributed to its initial success and remarkable growth by leveraging her expertise in data-driven strategy. After a period at Hudson’s Bay and a start-up called Resonance, Salinas returned to RTR, where she led the development of its subscription service and eventually ascended to the role of president. Her leadership was crucial in transforming the company into a well-known name in the fashion rental market.

      In 2024, Salinas felt ready to embrace a new challenge, stepping into the role of CEO at Nanit, a tech company that is changing how parents monitor their babies' sleep with an innovative smart baby monitor. If you're a mom or soon-to-be mom, you've likely heard great things about the brand. Although moving into parenting tech might seem like a shift from fashion, it aligns seamlessly with Salinas’ varied skill set as she aims to empower parents through data-driven insights by creating consumer-centric solutions that genuinely work.

      Tune in to the latest episode of Second Life to discover how Salinas continues to trust her instincts and solidify her position as a true leader in innovation and influence. And keep scrolling to shop some of Nanit’s top-selling products.

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