Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers.

Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers.

      I'll choose what they're not choosing. At least, that's the approach guiding the summer travel plans of a certain knowledgeable group. The reality is: Everyone dreams of a European summer, but nobody wants to contend with the crowds, tourist traps, and high costs associated with visiting the usual popular destinations, particularly during peak season. What are the options? You can opt to travel during the shoulder seasons of April to May or September to October for a more peaceful experience. However, if you're like most of us and are eager for a genuine summer escape with thoughts of Mediterranean coastlines, you'll need to venture a bit farther from the usual paths to some emerging destinations across Spain, Italy, France, or Greece. As a travel-enthusiast editor, I follow the lifestyle of the fashion-forward crowd as part of my job, so I can confidently inform you about their current travel choices, and believe me, they aren't heading to the famous spots on the Amalfi Coast, French Riviera, or Balearic Islands as you might think. Instead, they're discovering lesser-known destinations that provide the same coastal allure but at a more leisurely pace. "We've observed a growing interest among travelers to take the road less traveled," shares Henley Vazquez, co-founder of the travel agency Fora. "For example, for those drawn to popular destinations like Spain, Italy, or Greece on our 2025 Hot List, we suggest Sardinia, Folegandros, and Formentera. You still get the vibes of Spain, Italy, and Greece, but in a more relaxed atmosphere with smaller crowds."While consistently popular locations like Capri, Santorini, and Ibiza become increasingly crowded and pricey as travel surges, a smarter choice is to uncover destinations that offer a similar experience without the hassle. "Instead of sticking to well-worn bucket lists, travelers are finding new inspiration in documentaries, literature, cherished films, and suggestions from friends and family," global luxury travel network Virtuoso noted in its 2025 report. Ahead, we're exploring eight of these alternative destinations, including all the necessary information about accommodations and what to anticipate.There's a particular location in Italy that's gaining popularity this summer, and it isn't along the Amalfi Coast, nor in Puglia or Sicily. Sardinia, with its stunning turquoise waters making its beaches truly unique, is set to become the backdrop for many vacations of fashion insiders. "Sardinia's profile really surged last summer, when we noted almost a 6% rise in the amount spent by Fora travelers on bookings," Vazquez reported. "But 2025 is already positioning itself ahead of 2024. We have already seen a 60% increase in bookings year over year, and it's not yet June."What distinguishes Sardinia is its relative obscurity. With few major cities and extensive development, the island has retained a wild charm, creating a more laid-back atmosphere compared to neighboring Sicily. The one exception is the Costa Smeralda on the island's northern side, where yacht enthusiasts often gather in July and August, particularly in the glamorous town of Porto Cervo. "The White Lotus brought travelers to Sicily in large numbers, but for those in search of the country's finest beaches, it's time to board a flight to another island. Sardinia is trending for its white sands and turquoise waters reminiscent of the Caribbean, while also offering excellent dining options, serious mountain trekking, and a growing number of luxury accommodations as old hotels are transformed," she detailed. This summer, you might spot her exploring 7Pines and Romazzino or escaping for some mountain time at Su Gologne.Where to avoid: Sicily can wait. Skip the crowded tourist areas and set your sights on the quieter shores of Sardinia.Where to stay: Romazzino, a Belmond Hotel; Hotel Pitrizza; Forte Village ResortAim for: Breathtaking beaches, challenging hikes, and a hint of Capri-esque glamour along the Emerald Coast.Barcelona's allure has never been a secret. The vibrant city has numerous attractions, but given its issues with over-tourism and struggles with short-term rentals, it's an excellent time to shift the focus to Costa Brava, a collection of beach towns like Cadaqués and Begur located just outside the bustling city center, offering a more serene and local experience. You can take a train from the city or rent a car to fully explore each town at your own pace—this is the kind of place that encourages you to unplug and enjoy a slower tempo. Picture spending days sunbathing at one of the rocky cove beaches, exploring local markets, and stopping at small Spanish bistros for pan con jamón y tomate under the bright sun. Costa Brava is also noted for its wine production, so if you consider yourself an aspiring sommelier, you'll want to taste its unique local variations (and possibly leave some room in your suitcase for a few bottles).Where to avoid: Barcelona is currently grappling with over-tourism—head straight to the

Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers. Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers. Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers. Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers. Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers. Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers. Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers. Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers.

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Avoid the Instagram hotspots—discover these 8 alternative European destinations that attract the savvy travelers.

Those who are aware are opting for eight alternative destinations in Spain, Italy, France, and Greece that provide the same seaside appeal without the crowds of tourists.