Time to be yourself: the philosophy of Post Meridiem goes to Europe

      One of the most atmospheric brands of the Russian fashion scene is making a confident move towards Europe. Post Meridiem, a brand that has become synonymous with delicate femininity and inner freedom, is opening a new chapter with its launch in Portugal. Recently, the brand officially became part of the global fashion platform Farfetch, and more recently, Post Meridiem collections have become available to residents of the European Union and the United Kingdom. Now the brand's fans get their dresses in a couple of days of delivery without additional fees and customs formalities — laconically, transparently, easily, as well as the aesthetics of the brand itself.

      

      

      "This is an important and long-awaited step for us. We don't just send clothes abroad — we share the mood. By the very soft light of the afternoon sun, in which the philosophy of Post Meridiem was born," says Yana Plistkina, co—founder of the Post Meridiem brand.

      

      What brought Post Meridiem to Portugal?

      Choosing this country is not only a logistical decision, but also a subtle coincidence of temperaments. The new European online store will offer a carefully selected brand range to the local audience: from evening looks to casual silhouettes, in which character lives — restrained but bright. The built-in logistics ensures prompt delivery, and the special working conditions with the EU make it possible to avoid the costs usually associated with cross-border purchases.

      In every collection of the brand, there is a dialogue with time: do not rush, do not push, do not adjust — just be. And it seems that this is exactly the kind of intonation that global fashion lacks today.

      

      

      Europe is ahead—

      Portugal is the first, but not the last stop. In the near future, the expansion of geography and the appearance of Post Meridiem in the spaces of European capitals are planned. But the main goal remains not the scale, but the preservation of that very mood: trusting and very lively.

      

       https://postmeridiem-brand.com/