Katie Sturino's Next Chapter: Transitioning from Megababe Founder to Aspiring Novelist
Welcome to Second Life, a podcast that highlights successful women who have boldly transformed their careers and expertly navigated the transition. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode connects you with women who are innovators in their industries. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you enjoy your podcasts to stay updated. Katie Sturino is an unstoppable force. During her first appearance on Second Life in 2020, she shared her remarkable journey from starting a PR firm to becoming a body positivity content creator and launching Megababe, a clean bodycare brand that addresses real-life issues with humor and effectiveness. Since then, Sturino hasn't slowed down, and her newest project—her debut novel, Sunny Side Up—marks an exciting new chapter.
Sturino’s journey has been anything but typical. After establishing herself as an influencer who champions body acceptance, she founded Megababe to meet often-neglected personal care needs. The brand’s beloved products, like Thigh Rescue and the playfully named Butt Stuff Hemorrhoid Cream, showcase her ability to blend practicality with personality. In 2021, she broadened Megababe's reach by introducing a men’s bodycare line, reinforcing the brand's inclusive philosophy. That same year, she published Body Talk: How to Embrace Your Body and Start Living Your Best Life, a workbook encouraging readers to transform their relationship with their bodies.
Now, Sturino is venturing into fiction with her novel Sunny Side Up, set to be released on June 24. The story revolves around Sunny Greene, a recently divorced plus-size woman navigating dating, self-acceptance, and her career in New York City with humor and confidence. In her return to Second Life, she discussed the whirlwind experience of writing her first novel. Tune into the latest episode of Second Life to learn how Sturino explored themes of self-discovery and resilience in her writing, reflecting the authenticity that characterizes both her brand and her advocacy.
Next: Meet Shannon Watts: Author and Founder of Moms Demand Action
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