The Cult British Brand That Fashion Enthusiasts in New York and L.A. Adore

The Cult British Brand That Fashion Enthusiasts in New York and L.A. Adore

      I’ve admired the British brand Fruity Booty from a distance for years, frequently coming across its adorable, whimsical items online. When I learned that the brand was hosting a pop-up shop in NYC, I was eager to try things on in person. The swim shorts sets had piqued my interest, and I finally chose the Marina. Just a few days later, while chatting on the phone with my best friend in Atlanta, she unexpectedly asked, “Have you heard of Fruity Booty?” She had just placed an order for a different style—completely unprompted. It felt like one of those times when a brand suddenly seems to be everywhere. I often spot Fruity Booty on the streets of New York, and it frequently appears on Instagram and TikTok in posts from influencers in L.A. If you enjoy bright, playful clothing that embodies summer, this brand is definitely worth noting. Whether you’re curious about Fruity Booty or simply enjoy finding new shopping destinations, here are some of my current favorites.

      Fruity Booty

      Elettra Bikini Top

      This may be my next buy.

      Fruity Booty

      Elettra Bikini Bottom

      Fruity Booty

      Marina Bikini Top

      This is the Marina Top I purchased.

      Fruity Booty

      Marina Knickerbockers

      These come with the matching shorts.

      Fruity Booty

      Celine Polka Dress

      I saw this dress at the pop-up and can confirm it's just as adorable in person.

      Fruity Booty

      Satin Harlow Bra

      I’ve been wanting a satin bra and matching underwear.

      Fruity Booty

      Satin Harlow Thong

      The baby pink is super cute.

      Fruity Booty

      Frizzante Tankini

      I tried on this tankini, and it was a strong contender for an impulse buy.

      Fruity Booty

      Frizzante Swim Shortie

      The brand’s classic bra crafted from the softest deadstock fabric.

      Fruity Booty

      Celeste Bikini Top

      Fruity Booty

      Celeste Swim Bloomer

      I always enjoy a swim skirt.

      Fruity Booty

      Carmen Bikini Top

      This is definitely on my wish list.

      Fruity Booty

      Carmen Bikini Bottom

      Fruity Booty

      Broderie Dress

      Fruity Booty

      Olive Oil Jaques

      A versatile top made from plant-based fabric.

      Fruity Booty

      Charcoal Bikini Top

      A sporty charcoal bikini top with silver detailing.

      Fruity Booty

      Silver Swim Bloomer

      Designed for wear both in and out of the water.

      Fruity Booty

      Broderie Mini Dress

      Fruity Booty

      Azzurro Bikini Top

      Fruity Booty

      Azzurro Bikini Bottom

      Fruity Booty

      Broderie Skirt

      Crafted from cotton and broderie anglaise.

      Fruity Booty

      Cherry Jaques

      Fruity Booty

      Petal Bloomer

      The brand recently unveiled its first-ever sleepwear collection.

      Fruity Booty

      Petal Nightie

      Made from jacquard fabric.

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Auf der Straße entdeckt - 8 Trends, die Ostlondoner jedes Mal tragen, wenn ich meine Wohnung verlasse Auf der Straße entdeckt - 8 Trends, die Ostlondoner jedes Mal tragen, wenn ich meine Wohnung verlasse Ich kann nicht aufhören, diese Trends in meiner Nachbarschaft zu entdecken. Eine sehr verschwitzte Londoner Hitzewelle später hielt dieses natürliche Deodorant stand Eine sehr verschwitzte Londoner Hitzewelle später hielt dieses natürliche Deodorant stand Betrachte mich als bekehrt. Ich habe gerade durch alle Sandalenoptionen bei Shopbop, Zara und Revolve gescrollt — diese 33 sind es Ich habe gerade durch alle Sandalenoptionen bei Shopbop, Zara und Revolve gescrollt — diese 33 sind es Von Schlangenhaut bis hin zu Metallverzierungen. Der überraschende Schuhtrend, den ich überall auf europäischen Flughäfen entdeckt habe Der überraschende Schuhtrend, den ich überall auf europäischen Flughäfen entdeckt habe Jetzt einsteigen: zehenoffene Sandalen. Die britische Kultmarke Mode Menschen in New York und L.A. lieben Die britische Kultmarke Mode Menschen in New York und L.A. lieben Fruity Booty ist perfekt für den Sommer und bringt süße, verspielte Energie in Badebekleidung, Dessous und alltägliche Basics. Von Perlensandalen bis hin zu Blumenbroschen - mit diesen 33 Fundstücken macht der Sommer garantiert mehr Spaß Von Perlensandalen bis hin zu Blumenbroschen - mit diesen 33 Fundstücken macht der Sommer garantiert mehr Spaß Keine Frage.

The Cult British Brand That Fashion Enthusiasts in New York and L.A. Adore

Fruity Booty is ideal for summer, infusing swimwear, lingerie, and everyday essentials with a fun and playful spirit.