"You'd think I was using Latisse": Keke Palmer discusses the lengthening mascara she adores for achieving natural-looking lashes.

      (Image credit: @keke) As a discerning beauty editor, I'm always eager to learn about the makeup products that celebrities rely on, whether for everyday wear or elaborate red carpet appearances. From Hailey Bieber's preferred $12 French pharmacy cream to Tate McRae's favored foundation, I'm all ears. The newest celebrity-endorsed product to catch my attention comes from Keke Palmer.

      In a recent Vogue In the Bag video, Palmer enthusiastically praised a $20 mascara, exclaiming, "I absolutely love, love, love, love, love this mascara." That’s five “loves.” She adds, "You would think I was on Latisse." Latisse is a well-known prescription serum for eyelash growth that can provide remarkable lash-lengthening effects, making this a significant compliment for a mere mascara. Continue reading to find out which one she's referring to: Tower 28 Makewaves Mascara.

      Tower 28 Beauty

      Makewaves Mascara

      Here it is—the versatile mascara that lengthens, volumizes, and defines lashes. It's also vegan, resistant to humidity and water, and suitable for sensitive eyes. Utilizing a proprietary Aquaflex Technology typically found in hair care, it maintains curl memory while ensuring lashes remain soft and light. Additionally, it includes castor oil for lash conditioning. Even though Palmer wears false lashes in the video, she mentions, "When I put this on my real lashes, oh girl—you would think I was on Latisse." That is about the highest praise a mascara can receive, so I’m definitely getting a tube right away.

      Three More Beauty Products that Keke Palmer Loves:

      LYS Beauty

      No Limits Cream Bronzer and Contour Stick

      In the video, Palmer also discusses the contour stick from LYS Beauty.

      LYS Beauty

      Higher Standard Cream Glow Blush Sticks

      She presents the Cream Glow Blush Stick by LYS Beauty, mentioning, "If you don't want to do a full beat, you can put a little bit of blush on, a little bit of contour, some mascara..."

      LANEIGE

      Water Sleeping Mask With Niacinamide & Squalane

      Palmer has previously identified this as one of her essential beauty items that she uses the night before a shoot, as it deeply hydrates the skin.

      Kaitlyn McLintock serves as a Beauty Editor at Who What Wear. With a decade of experience in editorial journalism, she has contributed to prestigious publications such as Byrdie, InStyle, The Zoe Report, and Bustle. She covers a wide array of topics related to beauty and wellness but has a particular enthusiasm for creating skincare content, whether by exploring innovative in-office treatments, researching ingredient benefits, or testing the latest at-home skincare devices. Having lived in Los Angeles and Austin, she has returned to her native Michigan. When she isn’t writing, researching, or testing beauty products, she enjoys expanding her book collection or swimming in the Great Lakes.