We can't put our finger on it, but these 6 fashion and beauty brands exude the same cool-girl aura.

      As a former fashion student now working as a beauty editor, I experience a unique sense of synesthesia with fashion and beauty brands. It’s clear to me that a woman wearing an exquisitely structured blazer is likely carrying a Khaite tote filled with Violette_FR lip products. The connection between fashion and beauty is well-known; often, each stems from the other, with prestigious fashion houses like Armani, Valentino, and Prada (to name just a few) creating beauty lines to cater to their customers completely. Although we adore designer beauty at Who What Wear, some skincare and cosmetics brands don't crossover with fashion. Nonetheless, I mentally associate them based on aesthetics, brand missions, and their stylish customers.

      While there's no definitive guide for pairing beauty brands with fashion labels, some may catch your attention if you favor the trendy names listed below. Read on to find out which six fashion brands have an unexpected counterpart in the beauty world, along with the specific products I envision every fashionista having in her designer bag.

      **Khaite and Violette_FR**

      We’re familiar with both of these brands. Khaite is a staple for our fashion editors with refined tastes, while Violette_FR is one of our favorite French beauty brands. Although one might assume two French brands would align better (considering Khaite is based in New York), I notice more similarities than differences in their aesthetics and customer base. As beauty editors, we appreciate the versatility and ease of Violette's products: the Bisou Balm is buildable and can be quickly dabbed on lips and cheeks, while the color-staining Lip Nectar provides a lasting watercolor effect, perfect for a busy lifestyle where reapplication isn’t an option. Violette_FR aims to redefine modern beauty by enhancing natural features rather than adhering to a notion of "perfection." Similarly, Khaite’s brand ethos focuses on sustainable materials, translating into chic, multipurpose women's wear that embodies “confidence in contrast.” The shared aesthetics of modern femininity, strong structure, and sleek designs make their pairing quite logical. In short, I wouldn’t be surprised to see a Khaite-clad woman quickening her pace to touch up with her Bisou Blush before hitting the streets of New York City.

      **In a Khaite Girl's Bag**

      **Ann Demeulemeester and Isamaya**

      The combination of these two brands is so fitting that one might speculate whether their heads, Stefano Gallici of Ann Demeulemeester and Isamaya Ffrench, collaborated. Both brands are unapologetically edgy, refreshingly unique, and undeniably cool, with much of their inspiration drawn from their founders' experiences with artistic movements. Ann Demeulemeester, whose namesake brand evolved from her influences from musicians and artists, and Ffrench, who began as a renowned makeup artist for stars like Rihanna, Madonna, and Bella Hadid, bring striking silhouettes, cohesive color schemes, and a distinctly alternative style to their offerings. Their products, such as Isamaya’s syringe-inspired Hyalurolip Lip Plumper and futuristic spiked gua sha, are designed to stand out while simplifying your beauty routine. I can easily envision a model dressed in Demeulemeester strolling down the runway with Isamaya's Microbial Gel–glazed complexion and duo-chrome metallic lips, just as the style gurus would envision.

      **In an Ann Demeulemeester Girl's Bag**

      - ISAMAYA Hyalurolip Lip Plumper

      - ISAMAYA Lips Metal Sheer Balm

      - ISAMAYA x FaceGym Sculpt 01 Gua Sha

      **Tory Burch and Saie**

      We’re big fans of Tory Burch at WWW, and as beauty editors, we envision Saie alongside a Burch girl’s Romy Tote. Similar to Toryssance, Saie’s products blend elevated basics with vibrant pops of color. Think of skincare-focused makeup that complements simple button-downs and eye-catching magenta gowns, featuring analogous liquid blush hues. Each brand embraces the principle that form and function should coexist, utilizing high-performance materials while maintaining creativity. Both editors and celebrities repeatedly turn to these two brands due to their versatile offerings that fill gaps in one’s collection—like a brooch-adorned tank that enhances basics or the beloved Slip Tint Tinted Moisturizer that hydrates, feels like a second skin, and has SPF 35. The Tory Burch and Saie shopper values subtle elegance, eager to pair their radiant skin with a sequined two-piece for summer.

      **In a Tory Burch Girl's Bag**

      **Paloma Wool and Rhode**

      Paloma Wool is a top pick for editors due to its effortlessly cool everyday style, and Hailey Bieber’s Rhode serves as the perfect beauty counterpart. Simple yet highly sought after by trendsetters, both brands have become staples among the most