Hailey Bieber Claims Butter Yellow Is "Outdated"—Discover the Color Trend She Supports Instead.
If you've been feeling a bit weary of the butter-yellow color trend, you're not alone. Style icon and beauty entrepreneur Hailey Bieber shares your sentiments and recently expressed her thoughts on Instagram. For those who missed it, Hailey Bieber and her skincare line, Rhode, recently launched a new flavor of their popular Peptide Lip Tint, called Lemontini. This shimmering gold gloss is described by the brand as having a “sweet, citrusy lemon cocktail scent” and will be available starting July 14 for a limited time. It features a newly formulated, non-grainy texture that ensures a smoother application. After posting the campaign visuals for the launch on her feed, Bieber addressed her fans in an Instagram story, preemptively answering questions by stating, “…and stop asking me why it’s not ‘butter yellow.’ It’s not butter yellow because it’s LEMON. Not butter. And butter yellow is played out…respectfully.”
As anyone who follows her knows, Bieber has a significant influence on fashion and beauty trends. Her clean-girl aesthetic, which includes her “glazed donut” skincare routine, continues to thrive, reshaping the beauty and fashion landscape by popularizing the look of dewy and luminous skin, nails, and classic staples. Thus, it's no surprise that her promotion of lemon yellow as a fresh alternative to butter yellow could have a major cultural influence. In fact, her commentary might just be the nudge needed to phase out butter yellow in favor of a more vibrant lemon-yellow tone, bringing in a lively summer energy.
With that in mind, keep scrolling to join the waiting list for the new Lemontini Rhode Lip Tint and check out some stylish lemon-yellow fashion pieces to enliven your wardrobe. While you're at it, consider adding lemon to your water for a refreshing citrus flavor and glowing skin from within.
Join the Peptide Lip Tint Lemontini Waiting List
Rhode
Peptide Lip Tint Lemontini
My alarm is set, and my credit card is ready.
Shop Lemon-Yellow Fashion Finds
Banana Republic
Cotton-Silk Crew-Neck Sweater
The ideal lightweight sweater for summer.
Pushbutton
Yellow High-Waisted Skort
For a moment, I thought this was Prada.
Emi Jay
Big Effing Clip in Lemon Gelato
Sorry, sardines; it’s a lemon-girl summer.
Solid & Striped
The Cassidy Bikini Top
You, my friend, belong on a yacht in Sardinia.
Dodiee
Dawn Ribbed Form-Knit Maxi Dress
I just know this dress will flatter anyone who tries it on.
COACH
Lemon Huggie Earrings
Favorite Daughter
The Kennedy Top
The texture of this tank is *chef's kiss.*
Banana Republic
Cotton Poplin Maxi Skirt
I can spot a good skirt when I see one.
Leave it to Staud to perfectly embrace every micro-trend.
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Hailey Bieber Claims Butter Yellow Is "Outdated"—Discover the Color Trend She Supports Instead.
It has a citrus flavor.