This British skincare brand has been iconic for four decades—here are six transformative products that I believe everyone should have.

      (Image credit: Erin Jahns) In May, I had the pleasure of attending the 40th anniversary celebration of one of the most legendary skincare brands in London, England—Eve Lom. This brand, while distinctly British and cherished in the UK, has also garnered significant attention in the U.S. When I began my editorial journey nearly nine years ago, Eve Lom was already a cult favorite, admired by a dedicated fan base that still exists today. Influential editors I collaborated with were devoted advocates of the brand's iconic cleanser ($85)—a staple that has maintained its appeal for years and is unmatched by any other cleansing balm on the market, in my opinion. Although the flagship cleanser was my initial introduction to Eve Lom many years ago, I've developed a fondness for many other products from the brand over time. It's remarkable that, in a time when new skincare brands emerge at a rapid pace, Eve Lom is celebrating its 40th anniversary.

      "Eve Lom's continued success can be attributed to a fundamental truth: it transcends ordinary skincare. It embodies a ritual," states Jon Rummins, head of education and master esthetician at Eve Lom. "In a beauty landscape that is in constant flux, Eve Lom has remained an icon by not simply following trends but by setting them." Rummins explains that the brand established the significance of cleansing as the backbone of effective skincare from the very beginning, with its legendary cleanser still revered after four decades. This shows that by merging innovation with purpose, something truly timeless can be created.

      EVE LOM

      40th Anniversary Heritage Cleanser

      The brand also exemplifies a refined commitment to heritage, expertise, and understated luxury, which Rummins explains makes Eve Lom a quintessentially British brand. "Founded in London during the '80s, the brand was an early advocate for cleansing as the cornerstone of healthy skin, long before the 'double cleanse' trend emerged," Rummins explains. "It embodies a distinctly British ethos: thoughtful, results-oriented skincare grounded in ritual rather than marketing hype." The heritage of Eve Lom is rooted in European spa traditions, emphasizing effectiveness, simplicity, and a sensory experience. The original Eve Lom cleanser, crafted by facialist Eve Lom herself, quickly became a classic, combining botanical elements with a meticulous cleansing method that centers around the iconic muslin cloth. "The formulation is so cherished and well-established that it has remained unchanged since its introduction 40 years ago," Rummins notes. "This combination of skincare efficacy and indulgent ritual epitomizes British beauty at its finest, and many are surprised to learn that Eve Lom was among the first luxury skincare brands to advocate for oil-based cleansing, which has now become a global standard."

      Alongside Eve Lom’s 40th anniversary celebration, I had the opportunity to try the brand's new Cleansing Oil, and I was instantly impressed. I tend to be quite selective about new skincare products I incorporate into my streamlined routine, but this one stood out. The formula is not only beautiful and luxurious, with an amazing scent (it feels like a spa in a bottle), but it has also significantly improved the health and texture of my skin. For years, I was skeptical of cleansing oils, but this recent release changed my perspective. To share my enthusiasm, I’m outlining everything you need to know about the new Cleansing Oil and several other Eve Lom favorites below. Keep reading!

      How to Incorporate Eve Lom's Cleansing Oil Into Your Routine

      Rummins indicates that adding a cleansing oil to your existing skincare regimen should be seamless. Here’s his step-by-step guide, applicable for morning, evening, or both:

      Step 1: Begin with the Cleansing Oil on dry skin. Applying one to two pumps and massaging gently into the face will melt away impurities, excess oil, sunscreen, and makeup.

      Step 2: Add a splash of warm water to the oil to emulsify, then rinse thoroughly. You'll quickly notice smoother, more hydrated skin without any greasy residue, and you may follow up with the Foaming Cream Cleanser ($60) for a second cleanse if desired.

      Step 3: Apply the Radiance Repair Retinol Serum ($185), which contains a blend of AHAs, prebiotics, and Eve Lom's Liposome Encapsulated Retinol to hydrate, firm, enhance skin texture, and impart additional luminosity.

      Step 4: Moisturize! Use the Moisture Cream ($125) to hydrate and seal in all the goodness from previous steps. Your skin will look and feel revitalized, radiant, and resilient.

      The New Cleansing Oil vs. The Iconic Cleanser

      While both the original cleanser and the new cleansing oil share several similarities (both are oil-based, have delightful scents, and effortlessly remove sunscreen and makeup), Rummins highlighted a few key differences between the two, particularly regarding texture, feel, and overall experience. "Our iconic cleanser is perfect for those seeking a more luxurious, spa