My preference is La Perla, but my budget aligns with Amazon—here are 25 Prime Day swimwear and intimates selections that have a luxurious appearance.

      Amazon Prime Day 2025 has officially arrived. For Amazon enthusiasts, this is the year's most significant shopping occasion. This year's Prime Day shopping extravaganza will span a full four days. Enjoy fantastic deals with substantial discounts starting now until July 11th. At Who What Wear, we aim to enhance your shopping experience, so we’ve put together the best deals and showcased the top products for your convenience. As a shopping editor, I invest considerable time exploring these virtual aisles. It’s well-known that Amazon has a vast array of adorable swimwear and everyday intimates, so I've highlighted some excellent deals in both categories. Keep scrolling to discover some fantastic Amazon Prime Day discounts on swimwear and intimates.

      **Check Out the Best Amazon Prime Day Swimwear Deals**

      **SUUKSESS**

      Bathing Suit Halter Mesh Push Up Swim Dress

      Ideal for those seeking extra coverage without compromising on style.

      **seamoly**

      High Leg Bathing Suit Set

      **MIKETAI**

      Deep V Neck Two Piece Bikini Set

      Available in a variety of attractive colors.

      **Tommy Hilfiger**

      Classic V-Neck One Piece Swimsuit

      This blue shade is wonderful.

      **NAFLEAP**

      One Shoulder Cutout Bikini Set

      **ZAFUL**

      Metal Ring Decor Bandeau Bikini Set

      The hardware accents are fantastic.

      **Eomenie**

      One Piece Swimsuit

      The navy color offers a timeless appeal.

      **Summer Mae**

      Plus-Sized Shell Stitched Two-Piece High-Waist Bathing Suit

      I adore the contrasting stitching.

      **Rajputana**

      Bikini Set with Front Tie Knot

      Tie-knot styles are always a great choice.

      **ZAFUL**

      Self Tie Back Two Piece Bathing Suit

      I love a subtle shimmer.

      **Vivola**

      Scalloped Edge Bathing Suit

      The scalloped design is charming.

      **TASHEHE**

      Color Block Bikini Set

      **Shop the Best Amazon Prime Day Intimates Deals**

      **Vanity Fair**

      Flattering Lace Panties

      **HOHOCHIN**

      High Waisted Tummy Control Seamless Underwear

      A great neutral multipack option.

      **Simone Perele**

      Delice Demi Cup Bra

      **Maidenform**

      Pure Comfort Soft Support Wireless Lace Bralette

      I’m a fan of wireless bras.

      **Simone Perele**

      Delice Bikini Panty

      **Vanity Fair**

      Full Figure Front Closure Bra

      The front closure detail is a nice feature.

      **Bali**

      Modern Seamless Underwear

      **Sth Big**

      Seamless Underwear

      If you’re looking for all black options, these are perfect.

      **Curvy Couture**

      Sexy Sheer Mesh Plus Size Full Coverage Bra

      Sheer mesh is very much in style.

      **ANDELINA**

      Seamless Bralette and Thong Set

      This seamless set will prove to be quite versatile in your closet.

      **Sth Big**

      High Cut Cheeky Seamless Underwear 6 Pack

      Honestly, this 6-pack is an incredible deal.

      **Why Trust Us?** At Who What Wear, fashion is our expertise. Our editors possess years of industry knowledge, from covering seasonal fashion trends observed at international fashion weeks to collaborating with well-known names in the fashion world. Every product we recommend is thoughtfully chosen based on current trends, quality, and practical wearability. We personally test items, including everything from popular jeans to designer footwear, consult with external experts and fashion insiders, and maintain a close connection with what our readers want. Our recommendations are rooted in experience and adhere to our high standards of taste—ensuring you can trust every suggestion.