I believe Amazon can read my thoughts since my beauty empties are discounted by up to 50% during Prime Day.

      I don't often spend money on beauty products willingly, except during Amazon Prime Day. As a beauty editor, my desk is regularly filled with boxes of products waiting to be tried and reviewed, but nothing beats the tubes and jars I've relied on for years. Since I often receive free products, I tend to hesitate when restocking my favorites. However, when prices are slashed by up to 50% during Prime Day, which takes place from July 8 to 11, I eagerly make my purchases. To take advantage of these significant discounts while they last, you'll need to sign up for an Amazon Prime membership, which is free for the first 30 days before charging a monthly fee. This grants access to luxury and drugstore beauty at reduced prices alongside fashion essentials, home decor finds, and more carefully curated by the Who What Wear team. Below are the Amazon beauty products I frequently repurchase (starting at only $4!) from brands like Kiehl's, Laneige, Supergoop!, and more—plus a few bigger-ticket items I recommend grabbing while they're on sale.

      **Editor-Approved Beauty Deals Under $30**

      **Dr. Althea**

      345 Relief Cream Daily Face Moisturizer

      Of all the facial moisturizers I own, the Dr. Althea 345 Relief Cream is a staple I never travel without. This soothing cream features a niacinamide-rich formula that diminishes my rosacea-induced redness, while hyaluronic acid and ceramides hydrate and lock in moisture. Its squeeze-tube packaging makes it easy to take on the go, so I never hesitate to buy it when it’s on sale.

      **Wonderskin**

      Wonder Blading Lip Stain Peel Off Masque

      This year, along with the Who What Wear beauty team, I fell in love with the Wonderskin Wonder Blading Lip Stain, a viral bestseller on Amazon that took TikTok by storm. Simply let the dark formula sit for 10 to 30 seconds like a mask (I like to apply it as lip liner) before wiping it away with a damp towel for a long-lasting tint.

      **Hero Cosmetics**

      Mighty Patch

      Now's the perfect time to stock up on Hero's original pimple patches while they're selling for just $10. These hydrocolloid stickers work overnight to eliminate zits and whiteheads after just one use—no picking or popping needed. I keep these patches in my medicine cabinet and always bring a sheet along when traveling, ready for any breakouts.

      Recognized as one of our top body washes this year, the Nécessaire The Body Wash is essential for several reasons. Its vitamin-rich formula supports hydration, evens skin tone, and enhances texture, and even those of us with sensitive skin find its gentle scent pleasant. You can grab any scent for only $21.

      **Briogeo**

      Style + Treat Yuzu + Plum Oil Sleek Stick

      As a fan of chic updos to tackle bad hair days, I appreciate the sleek, slicked-back bun. However, stray hairs and breakage used to spoil the look—until I discovered the Briogeo Sleek Stick. Unlike other wax sticks, this non-greasy, hair-friendly formula provides a smooth, shiny finish, leaves my strands soft, and washes out effortlessly—no scrubbing required. Plus, it’s won a Who What Wear Beauty Award!

      **Supergoop!**

      Glowscreen SPF 40

      You might already be familiar with Supergoop! Glowscreen, but it’s worth noting that it’s currently on sale. This glowing, tone-evening sunscreen delivers a radiant look while providing a filter-like finish; its formula is rich in SPF 40 and hyaluronic acid for additional protection. It’s not just a favorite tinted sunscreen, but also an excellent makeup primer.

      **Essence**

      Lash Princess False Lash Effect Mascara

      The Essence Lash Princess False Lash Effect Mascara was already a bargain at just $5, but during Prime Day, it feels almost wrong not to purchase it. My fellow beauty editors rave about this affordable formula for its impressive lengthening and curl-holding abilities; I've personally purchased it twice in the last year. Trust me, you need this mascara.

      **Shop More Editor Recommendations**

      **L'Oréal Paris**

      True Match Lumi Glotion

      I have gone through countless tubes.

      **Wavytalk**

      Thermal 1.5-Inch Brush

      Achieve a bouncy, '90s-style blowout at home.

      **Laneige**

      Glaze Craze Tinted Lip Serum

      This summer, swap out lip gloss for this nourishing serum.

      **Medicube**

      Zero Pore Pads 2.0

      Take advantage of these pore-minimizing toner pads at 52% off.

      **Lilly Lashes**

      3D Undercover Kit

      One of my favorite lash brands is offering discounts of up to