I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it.

I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it.

      After rumors started circulating about The Row potentially discontinuing its iconic Margaux Bag, insiders have been speculating on which style will become the next popular tote. Regardless of the Margaux's availability, several alternative handbags are already gaining attention, with one style emerging as a favorite among The Row's discerning customers. Introducing the India Bag. This bag features many of the beloved details of the Margaux, including a double-handle bowling design, a boxier shape, a zipped closure, and a branded padlock and key. Even the most devoted users of the Margaux are putting theirs aside for this contemporary option, with Margaux enthusiast Elsa Hosk being one of the first to make the switch. Hosk has a diverse handbag collection, but The Row is prominently featured, so it caught our eye when she was seen with a chestnut brown suede version of the India. Along with Hosk, Rosie Huntington-Whitely and Jennifer Lawrence are also frequent users of their Margaux bags, so we suspect it won't be long before they add an India style to their collections as well. The Row’s shoppers are also shifting their focus to the India. Neelam Ahooja, a brand collector and content creator, remarked in her review of the India 12 that, unlike the Margaux 17, the India is not as practical for carrying a laptop or an extra pair of shoes due to its size, and it also lacks a shoulder-carry option in any of its three sizes (10, 12, and 15.75). Instead, the India's charm lies in its timeless design—the shape evokes the sophisticated lady bags of the 1950s, reminiscent of what Jackie O might have paired with a skirt suit and pumps. Ultimately, the India represents a shift from the softer structure of the Margaux, offering a more handheld proportion, making it an ideal modern bowler style for everyday use. The longer straps are designed to be carried in the crook of the elbow, by hand, or held from the bottom, as seen with Elsa Hosk.

      Shop The Row India Bag

      The Row

      India 12 Leather Tote Bag

      The Row

      India 10.00 Bag in Leather

      The Row

      India 15.75 Bag in Nubuck

      The Row

      India 15.75 Bag in Leather

      The Row

      India 10.00 Bag in Leather

      The Row

      India 15.75 Bag in Leather

I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it. I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it.

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I discovered the next viral bag from The Row, and Elsa Hosk is already sporting it.

Move aside, Margaux.