Charli is giving Chuck Taylors a fresh twist in her new collaboration with Converse.
The past year has demonstrated that the Brat ethos extends beyond a singular summer; it's a lifelong journey. You can now infuse your daily life with a "Party for You" whenever you desire. Charli XCX and Converse are enhancing the ultimate party girl vibe by transforming Converse's iconic shoe—the Chuck Taylor All Star—through the customizable "By You" experience. Yes, it's true. You now have the opportunity to customize the classic Chuck Taylor All-Star shoe with inspirations from Charli XCX. We had the opportunity to speak with Charli before the launch, and she expressed her excitement about partnering with Converse and the significance of fashion in her everyday routine. "Fashion plays a vital role in my life and creativity. It is so immediate, allowing you to express how you feel right away. That’s what I love about it. I'm always considering clothes and how they fit into the world I’m creating, so collaborating with Converse in this manner felt natural and enjoyable," Charli shared.
The "By You" experience aims to bring a piece of Charli XCX's renowned Party Girl style into your home. Each shoe features grungy elements such as distressed trompe-l'œil prints. You can choose from several Charli-inspired colors derived from her favorite Converse pairs (Brown Rice, Winter Sky, and Bridal Rose). Additionally, customers can incorporate lyrical accents and other Brat-themed details. Charli further explains how this collaboration seamlessly embodies the Brat spirit. "The distressed print on the shoe encourages wearers to personalize their shoes, while the party girl logo placed on the ground invites constant interaction, which is very much aligned with the Brat ethos. It’s all about making it personal," she stated.
For those eager to grab this unique collaboration, the By You collection is available for purchase online today at Converse.com. If you find styles that catch your eye, act quickly—Charli XCX-inspired designs and custom features are only available until August 7th. Shop Converse x Charli XCX By You.
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Charli is giving Chuck Taylors a fresh twist in her new collaboration with Converse.
Charli XCX and Converse have collaborated on a shoe launch inspired by Brat. Check out the customizable Chuck All Star shoes in the By You collection today.