Neither Adidas nor Nike—Fashionable Celebrities Are Now Enthusiastic About This Lesser-Known Trainer Brand.

      To be frank, when I consider the trainer brands making an impact lately, Ecco doesn’t immediately come to mind. Recognized for its orthopaedic-friendly soles and practical designs, the Danish brand has traditionally been associated with comfort rather than style. However, it seems that a change is underway. Just last week, I saw Suki Waterhouse in a pair of Ecco trainers that caught my attention. Instead of the usual Nike or Adidas styles we frequently see, Waterhouse chose the brand's understated Biom Lite-W trainer (£120), and truly, her choice was spot on. Featuring a sleek, streamlined shape, subtle stripe accents, and a deep burgundy color that complemented her ruby-red shorts, Waterhouse's low-profile trainers looked like a surprisingly perfect match for her sporty outfit. (Image credit: Getty Images)

      I've also noticed that actress Chloë Sevigny has taken a liking to the brand. Wearing Ecco's Biom C-Trail Trainers (currently on sale for £108), Sevigny crafted a typically stylish look, combining the lace-up trainers with a flowy gingham skirt and a sporty jacket. (Image credit: Backgrid)

      Ecco, previously known for practical walking shoes, is evidently undergoing a transformation. The brand's latest styles manage to keep their technical quality while embracing modern shapes, colors, and design elements that feel very current. Shifting from the "clueless dad" aesthetic to one that resonates with fashion-forward individuals, scroll down to discover the best Ecco trainers to buy now. I assure you won’t be disappointed.

      Shop Ecco Trainers:

      Check out the pair Suki adores.

      Ecco

      Biom C-Trail W Leather Trainer

      Chloë Sevigny's favorite sneakers are currently discounted.

      These chunky trainers are among my personal favorites from the brand.

      Ecco

      Biom C-Trail W Suede Outdoor Trainer

      The cutouts add an unexpected flair to these fun trainers.

      Ecco

      Biom Infinite W Leather Trainer in Black

      While I love these in black, they are also available in a fresh white.

      Ecco

      Biom C-Trail W Leather Slip-On

      Pair with white socks for a preppy touch.

      Introduce a splash of color to your transitional wardrobe.

      Ecco

      Biom C-Trail W Textile Outdoor Trainer in Silver

      A great wardrobe begins with classic white trainers.

      Ecco

      Soft 7 W Leather Trainer in White

      These timeless trainers come in seven additional colors.