Sienna Miller has just validated my suspicion—Gucci’s Giglio Tote is the must-have bag of the season.

      It's a story as old as time: bags are the simplest way to gauge the mood in fashion, the most reliable indicator of a change in sentiment, and each season there comes a point when one design stands out above the others. Currently, that moment belongs to Gucci. The Giglio bag, which premiered at the house's Cruise 2026 show in Florence this past May, already felt pivotal on the runway: its name—derived from the lily symbolizing Florence—rooted it in Gucci’s legacy. However, it was the ambiance surrounding the piece that truly distinguished it. After years of fashion oscillating between diminutive “micro” bags and oversized minimalist totes, the Giglio found the ideal balance: spacious, sculptural, and crafted to attract attention.

      The allure lies more in its cultural relevance than in practical features. Created by Gucci’s in-house team following Sabato De Sarno’s departure, the Giglio draws inspiration from the brand’s rich history while capturing the essence of the creative influences that have shaped the house in recent years. One can perceive elements of that legacy—structured yet whimsical, expressive without being excessive—condensed into a bag that feels timely. The Giglio resides at the center of this dialogue: a design that neither fades into the background nor leans on flamboyance to make an impression. It's adequately spacious to be functional, unique enough to feel contemporary, and timeless enough to stand out amid a sea of fleeting trends.

      While the Giglio captured attention the moment it graced the runway, Sienna Miller reinforced its appeal in real life. Seen in London last week, the actress styled the tan tote with her signature relaxed tailoring, instantly imbuing the bag with the lived-in charm she embodies better than anyone. This reflects Miller's enduring style talent: her knack for making a brand-new item look as if it's always been part of her collection. Further boosting its popularity, Dakota Johnson has also been spotted carrying the roomy tote, showcasing it in her own understated and polished manner.

      Set to be the must-have bag of the season, check out the Gucci Giglio below.

      Gucci

      Gucci Giglio Large Tote Bag

      The tan version worn by Sienna is also available for personalization with your own monogram.

      Gucci

      Gucci Giglio Large Tote Bag

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