Fashion inspiration in the style of bodo.
bodo is a well-known and successful brand in Russia. It was here that the idea of a non-boring children's basic wardrobe was brought to life. The brand's bold clothing style is recognizable. It makes you think about how much support a child's appearance actually provides on their journey of discovering the world. bodo is about the idea that self-confidence can be bought and worn from childhood. Quality and love for children are never forgotten here, and at the core are minimalism and the "little adults" style. At bodo they know: when it comes to children's clothing, there's no point in making things complicated. Stylish means the best. So far, no one has been able to call this formula into question.
The Russian children's brand bodo was founded in Borovichi in 2009 by Nadezhda and Vyacheslav Rusakov. In 2015 the project received new impetus when Nadezhda, becoming a mother for the second time, began to think about quality clothing for her child. When the brand first appeared, the team consisted of only a few people, and each employee was so versatile that they did any job — from packing to creating content. One of the main tasks was to establish a comfortable, friendly atmosphere within the team. The project's leaders to this day consider this one of the keys to success. Now the project has a large, close-knit team. These are the people who go to work with great pleasure and aim to conquer the world. There are no accidental people here; everyone is passionate about what they do, develops the brand, and loves it.
Anna Ivanova, head of the advertising department, spoke about inspiration and values. "We are not fond of fashionable words like the brand's 'DNA', 'mission' and others. We know why and for whom we create new collections. bodo is not a fleeting project but the name of a brand that has already won the love of many people. We are not tied to strict definitions like 'street fashion' or 'children's style'. We create special clothing for every child."
Speaking about dreams and plans, the brand frankly admits that it intends to conquer the whole world. Sounds cool! bodo.su
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Fashion inspiration in the style of bodo.
bodo — a well-known and successful brand in Russia. It was here that the concept of a "not-boring children's basic wardrobe" was brought to life. The brand's bold clothing style is recognizable. It makes one think about how much support a child's appearance actually gives them on their journey to discovering the world. bodo — it's about the idea that self-confidence can be bought…