Stars formed long queues for labubuna on the red carpet of 'New Wave'.

      The international competition "New Wave-2025" concluded on a grand scale in Kazan. After relocating to the capital of Tatarstan, "New Wave" gathered the top stars of Russian show business.

      This year the international contest was notable not only for the spectacular performances of popular artists, the talented finalists from 13 countries, and the striking looks of stars and guests on the Red Carpet.

      A real sensation was created by GEROFARM — the official beauty and slimness partner of "New Wave-2025" — which installed a game machine featuring trendy Labubu toys in the middle of the NEW WAVE HALL (Ak Bars Arena).

      The world-famous plush monsters, produced in the company’s signature style with the competition’s branding, became a true sensation at "New Wave" and drew huge lines of celebrity guests and performers. Among those eager to try their luck and win one of the hundreds of Labubu surprise boxes were: Yana Rudkovskaya, Lusya Chebotina, Anna Semenovich with her fiancé Denis, Grigory Leps with his fiancée Aurora, Dima Bilan, Philipp Kirkorov, Ani Lorak, Lera Kudryavtseva and many others.

      The stars played with pleasure and excitement, pushing the branded boxes out of the compartments, joking and sulking like children if they failed to get the coveted toy. Many were fortunate and took the fluffy, toothy creatures home as gifts for children.

      Not expecting such a frenzy and the crush of stars around the machine, which was emptied within hours, GEROFARM’s management decided to hold a charity marathon at the Gala dinner in honor of "New Wave-2025" and give monster keychain charms to everyone who hadn’t managed to get to the game in time.

      Also at the Gala dinner, the company launched a star challenge in support of those actively fighting excess weight and dreaming of being on-trend in the global fashion industry. Igor Krutoy with his wife Olga, Natalia Podolskaya and Vladimir Presnyakov, Anna Semenovich with her fiancé Denis, the group Korni and many others signed exclusive T-shirts that were raffled among the "New Wave 2025" audience.

      The company’s CEO Pyotr Rodionov noted that a generation is forming today that understands the importance of a comprehensive approach and consciously addresses issues of weight loss, nutrition and sport.

      "Today slimness for many is not only a matter of aesthetics, but a synonym for health. We are glad that such well-known people are not shy to talk about this, because by their example they inspire others!" added Pyotr Rodionov.

      The Gala evening was hosted by Lipa Teterich and Georgy Ivashchenko. Legendary musical numbers were performed by Philipp Kirkorov, Lusya Chebotina, Vladimir Presnyakov and Natalia Podolskaya, the group Korni, as well as contestants and the winner of "New Wave 2025," the talented musician Alex Lim from Kazakhstan.

      The evening was also graced by maestro Igor Krutoy. The contest’s producer and composer performed several unforgettable hits on stage, getting the entire star audience on its feet as they danced tirelessly and sang along to his songs.

      Among the party’s guests were: Igor Nikolaev, Dima Bilan, Sergey Lazarev, Lera Kudryavtseva, Keti Topuria with her husband, Ani Lorak with Isaak Vidzhraku, Andrey Malakhov, Sergey Filin and Maria Prorvich, Viktoriya Shelyagova, Yana and Vadim Raskovalovy, Irina Kudrina, Vladimir and Ksenia Marconi, Vialina Lemann, Igor Gulyaev, Emma Salimova, Baygali Serkebayev, Adel Shaykhitdinova (group Ay Yola).

      The Gala dinner of "New Wave-2025" was also supported by well-known Russian and Kazan companies: the country’s main fashion department store — TSUM, the leading manufacturer of household chemicals and cosmetic products in Russia — Nefis Cosmetics, and premium natural drinking water Tassay.