Nili Lotan has just released bags that will allow you to channel your inner rock star girlfriend.

      (Image credit: Courtesy of Nili Lotan) Nili Lotan is clear about her passions. "My moodboards are consistently the same," she shared last week prior to her new bag launch at Cafe Carlyle. "Rock ‘n’ roll ’70s and Americana are my inspirations." This sentiment is particularly evident in her newest handbag collection, which comprises 16 designs, many of which are named after her favorite rock legends like Mick Jagger, Keith Richards, and Françoise Hardy. While handbags are a new venture for Lotan, she believes it's the perfect moment to integrate them into the Nili Lotan brand. "This is a natural progression in lifestyle. I began my business with just five items, and over the years, I’ve expanded into new categories. Now, it's time for bags."

      (Image credit: Courtesy of Nili Lotan)

      (Image credit: Courtesy of Nili Lotan) The timing is ideal, as social media currently showcases a fascination with the rock star girlfriend aesthetic. Although many TikTok trends can be dismissed as fleeting fads, the aspiration to embody a stylish yet effortless celebrity-like charm is understandable, especially when much of fashion appears homogenized due to the algorithm. There’s a prevalent copycat style, yet what rock stars and their fans possessed was an authentic flair that is difficult to replicate.

      Lotan's new bags, however, make it somewhat easier to achieve this look. Furthermore, Lotan's rock ‘n’ roll background adds authenticity. The Kills recently featured in her latest campaign and performed at the bag launch earlier this September at Cafe Carlyle.

      (Image credit: Courtesy of Nili Lotan) Regarding her favorite bag, Lotan favors the Lou style. "For me, it is the centerpiece of the collection," she states. "I’ve been testing the Lou for a year, and it’s become one of my daily essentials. Classic, understated, and effortlessly elegant, I’ve used it in the city, upstate, and globally. It has become a part of me. What I cherish most about this collection is that these bags are crafted to accompany you, not just for a season.” She is correct; every bag feels practical, from the spacious and relaxed Lou to the petite Debbie clutch and the zebra-striped Loren. What makes them feel particularly rock star-esque is the envisioning of them getting scuffed up from regular use on the road, maintaining their appeal (if not enhancing it). They are bags one can picture a musician casually tossing around backstage and quickly stuffing their essentials into while moving between gigs. They are designed for the lifestyle of rockers, which transcends mere aesthetics.

      (Image credit: Courtesy of Nili Lotan)

      (Image credit: Courtesy of Nili Lotan)

      (Image credit: Courtesy of Nili Lotan) Lotan believes, “There is a continuous connection between fashion and music." She explains, "Both fashion and music embody self-expression, attitude, and emotion. By considering the attitude of these legendary musicians, I express their style and energy through my design approach.”

      (Image credit: Courtesy of Nili Lotan)

      (Image credit: Courtesy of Nili Lotan) What truly captivates her about the rock ‘n’ roll essence she has infused into her bags is not solely the music, but the overall atmosphere. “It’s about the attitude—rebellion, freedom, the free spirit, sexiness, and confidence,” she says. This kind of free-spirited confidence is precisely what makes these bags so appealing.

      Shop the latest Nili Lotan bag launch:

      Nili Lotan Medium Loren Bag

      Nili Lotan Medium Keith Bag

      Nili Lotan Le Catherine Wallet