Every informed beauty enthusiast I know follows these 8 Substacks attentively.

      When I was younger, I would save all my pocket money to buy the latest shiny magazine and read all the beauty tips and tricks (after crimping my hair and layering on sparkly lip gloss, of course). It was the highlight of my week, and I’m not embarrassed to admit that I still recall some of the makeup and skincare advice from those days. However, times have shifted, and nowadays, it seems that most people seek answers to their pressing beauty questions on TikTok or Instagram. While video content is gaining popularity, another platform is emerging as well: Substack. This platform offers a refreshing alternative to the onslaught of short-form social media by providing a more genuine space for anyone to express their thoughts, feelings, and opinions on current topics and trends.

      While we've already compiled a list of the top fashion Substacks to explore, as a beauty editor, my primary focus is on the voices shaping the discussion around trending beauty treatments, desired fragrances, transformative skincare routines, and minimal makeup styles. Below, I’ve outlined the best beauty Substacks that I strongly recommend you subscribe to right away!

      1. The Powder Room

       By: Anita Bhagwandas

       Beauty Notes: Beauty editor, journalist, and author of "Ugly: Why the World Became Beauty-Obsessed and How to Break Free," Anita Bhagwandas isn’t afraid to tackle the tough questions many of us shy away from. The Powder Room offers candid discussions on beauty issues like aging, aesthetics, and body positivity, refreshing in an industry that can often pressure you to change everything about yourself. [Subscribe to The Powder Room here.](#)

      2. Saving Face

       By: Sofie Pavitt

       Beauty Notes: If you’re looking for skincare guidance, I highly recommend Saving Face. Esthetician, "acne-whisperer," and founder of Sofie Pavitt Face, Pavitt has valuable insights on achieving clearer skin. Her Substack mirrors her straightforward skincare philosophy, filled with simple and digestible tips to combat blemishes – it’s like having a dermatologist at your fingertips. [Subscribe to Saving Face here.](#)

      3. Bobbi Brown

       By: Bobbi Brown

       Beauty Notes: Makeup artist, author, and brand founder Bobbi Brown is undoubtedly one of the most influential figures in the beauty industry. With the launch of her namesake brand in 1991, she popularized the "no makeup" makeup look, and her latest venture, Jones Road Beauty, emphasizes multifunctional, easy-to-use formulas that enhance natural beauty. For an insider's view of her daily life, along with makeup tips, product reviews, and more, her Substack is a must. [Subscribe to Bobbi Brown here.](#)

      4. From the Saie Office

       By: Saie HQ

       Beauty Notes: For a peek behind the scenes, I’m particularly fond of this Substack from beauty brand Saie. While I generally prefer not to read articles directly from a brand (as they can often feel like marketing pitches), Saie manages to strike the right balance by promoting its effective products while offering a fun and personal glimpse into office life. From intern conversations about music and restaurant visits to career advice from founder Laney Crowell, it's an enjoyable read for all beauty enthusiasts. [Subscribe to From the Saie Office here.](#)

      5. Someday Someday

       By: Estée Lalonde

       Beauty Notes: I’ve followed beauty and lifestyle content creator Estée Lalonde for what feels like ages. Sometimes, I forget that she is a creator and not just a long-time friend. Perhaps it’s her welcoming personality or her impressive authenticity, but her content feels incredibly relatable. She's also the founder of beauty brand Mirror Water, and her Substack features product recommendations, monthly favorites, fashion wishlists, and autumn reset routines. [Subscribe to Someday Someday here.](#)

      6. The Rich Creme

       By: Emily Morello

       Beauty Notes: If you’re curious about which products a beauty editor actually uses, I highly recommend subscribing to The Rich Creme by Emily Morello. As a writer, content creator, and beauty editor, Morello’s Substack shares her insights into luxury perfumes, scientifically-backed skincare products, and makeup essentials that are worth your money. If beauty treatments interest you, she's also ranked every treatment she's tried, and her honest reviews made me trust her completely. [Subscribe to The Rich Creme here.](#)

      7. Hands On

       By: Grace Day

       Beauty Notes: Grace Day is a beauty editor (who contributes to Who What Wear UK), an esthetician, and one of my go-to sources for product recommendations or skincare tips. Not only does she have the most radiant complexion I've ever seen, but her impeccable fragrance choices and minimal makeup looks make her Substack an elegant and useful read. [Subscribe to