Jasmine Tookes's Universe: Parenting Influenced by French Culture and the Heritage She Aims to Create for Her Daughter

      Step into the realm of the most innovative creators in the fashion industry with our series My World, where readers will learn how leading stylists, designers, and tastemakers shaped their careers, their go-to restaurants, cherished albums, and fashion discoveries; the etiquette they uphold; and much more. Jasmine Tookes radiates a serene confidence—whether strutting the runway for Victoria's Secret or leisurely making Sunday pancakes at home in L.A. The supermodel-turned-entrepreneur has embarked on a new phase of her life, characterized not only by glamorous fashion events but by deliberate choices. "The teenage me would be in awe," she reflects. "I had big dreams back then, but I never envisioned the multifaceted life I lead now."

      These facets are numerous: Tookes recently introduced Brunel, a luxury beauty brand redefining body care, but perhaps most importantly, she's experiencing motherhood (and pregnancy) with mindfulness. "I don’t believe in perfect work/life balance—it’s more like a dance," she shares. "Some days my work requires more of my attention; on other days, my daughter does. I've learned to be wholly present in whichever role I’m playing." Her life approach mirrors her personal style: "effortless, elevated, timeless." From her latest Met Gala outfit, which she describes as "powerful yet feminine," to her daughter's budding interest in handbags, Tookes's world embodies thoughtful elegance. Below, she reveals the career insights she's gained, the beauty rituals she trusts, and the little moments that ignite her inspiration.

      How does it feel to be in your current position? Was it always your ambition to balance motherhood with your career? From walking the most prestigious runways to establishing Brunel, my luxurious beauty brand focused on mood-enhancing self-care, and most importantly, becoming a mother, every chapter has been more rewarding than I could have envisioned. Describe what work/life balance means to you. How do you manage parenting alongside a successful career? I don’t subscribe to the idea of perfect balance. It’s more akin to a dance. Some days my work demands more; other days demand my daughter’s attention. I’ve learned to be fully engaged in whichever role I occupy at that moment. My schedule is crafted with intention, whether it's a meeting for Brunel or bath time, and I allow myself to slow down when necessary.

      Do you feel that becoming a parent has altered your career approach? Definitely. Motherhood has offered me valuable perspective. I’m more discerning about the projects I accept because my time feels incredibly precious. I want to ensure that whatever I pursue is genuinely fulfilling and worth the time away from my daughter. If you could advise your younger self who was single and not yet a parent, what would you say? Travel more, embrace spontaneous adventures, and invest in yourself without hesitation. I treasured my single years because they fostered my independence. I would encourage her to seek out as many experiences as possible before life becomes more settled.

      You're currently engaged in numerous exciting projects, but what would be your ideal next step in your career? I am deeply committed to growing Brunel into a globally recognized brand, not just in beauty, but as integral to a complete lifestyle. In recent years, I’ve also quietly invested in brands that inspire me, which is a side of my life that many don’t know about. This has provided me with a new creative outlet and the opportunity to support concepts I believe in. I’d also like to reconnect with the fashion industry. A return to the runway would be an incredible full-circle moment. Acting is another avenue I’ve considered, although it requires a dedicated commitment to the demanding audition process.

      Describe your current personal style in three words. Effortless, elevated, timeless. What is the source of your remarkable sense of style? It stems from my mother, who has a keen eye for fashion, and from years spent immersed in the fashion world. Collaborating with some of the world's leading designers has honed my understanding of fit, fabric, and proportion. How has your style transformed since the start of your career? In my early days, I experimented more. Now, I’m drawn to clean lines, neutral colors, and pieces that will remain beautiful even a decade from now.

      Does your daughter comment on your style? Any funny or endearing stories? She's still very young, but she is already keenly observant. Sometimes while I'm getting dressed, she points and smiles at my shoes or reaches for my jewelry. It’s a charming little reminder that she notices everything. Does your daughter enjoy fashion and dressing up? Yes! She loves choosing between two outfits when I present them to her. She gets this proud look whenever she makes her "choice." I try to keep it simple, but it’s a joy to dress her in miniature versions of some of my favorite styles.

      Has motherhood influenced your shopping habits or the types of clothes you prefer? Absolutely.