The Who What Wear UK Fragrance Report 2025 has arrived.

      By

      Shannon Lawlor

      Published

      20 November 2025

      In Features

      Shannon Lawlor

      Beauty Director

      Shannon Lawlor serves as the beauty director for Who What Wear UK. With more than ten years of experience at some of the most prestigious names in the beauty sector, including Marie Claire, Glamour UK, Stylist, and Refinery29, Shannon strives to foster a discussion about beauty that is transparent, accessible, and genuine. Identifying as a self-proclaimed lazy girl, she has a love for effective perfumes, reliable makeup products, and versatile skincare solutions.