Ivan Irbis received the prestigious "Producer of the Year" awards in Turkey and Azerbaijan.

      Ivan Irbis — a well-known expert in PR and marketing, owner of the international PR agency IRBIS MEDIA GROUP and the magazine Megapolis Time, and author and host of television and radio programs — received important recognition for his achievements in 2025: two prestigious "Producer of the Year" awards in Baku and Istanbul.

      This high achievement resulted from resonant and successful events organized by Ivan in Turkey and Azerbaijan. Among them was the Russian beauty pageant "Miss Federation," held since 2016 and having become an entirely new format in the industry, which after a two-year hiatus was revived in a new concept and, this time, in Turkey. The 2025 final took place in the ancient Byzantine cistern Binbirdirek in Istanbul, which lent the event a special color and drew interest. The show so impressed new international viewers that it led to a nomination for "Best International Producer of the Year." In one interview Ivan announced that "Miss Federation – 2026" will take place again in Turkey and will be held at an even more grandiose venue, also rich in interesting historical heritage.

      Irbis won the second award thanks to his production work with Eastern performer Telman Ibragimov. The producer and the artist decided to record a remake of the popular Azerbaijani hit "Qara gözler" by the group Karavan and shoot a bright, summery video for it, which proved to be a direct hit. The video remained in rotation on music television channels for six months and garnered nearly five million views online, and the single itself made the top ten on the radio station Vostok FM.

      Receiving the award at the ceremony in Baku, Ivan admitted that he was extremely pleased to have so successfully opened new markets for his company in Azerbaijan and Turkey, and that his team plans to present new projects developed specifically for these countries in the near future.

      "In 2025 I celebrated an anniversary of my professional career, and these two awards are very precious to me. They are not simply symbols of this year's successful projects, but also recognition of the right choice of path and of the overarching mission behind daily work — to turn people's priceless time into emotions, and ideas into beautiful stories that connect people around the world!" Ivan shared in one of his recent interviews.

      Photos provided by the press service.